Justin Riley

About Justin Riley

I lead revenue growth and partnerships in higher education and edtech.I currently serve as Director of Education Sales at Guidebook, where I own the EDU vertical and revenue generation. I work with colleges and universities to improve student engagement through stronger experiences across orientation, campus visits, and key events.I bring 17+ years of sales and client success leadership experience, including leading strategic partner development at 3 Enrollment Marketing (3E) and enterprise SaaS growth at Turnitin, where my teams achieved 105% to target and delivered 18% year-over-year growth. I also built onboarding and coaching programs that reduced ramp time by 20%.As a former collegiate athlete and NFL signee, I bring a competitive spirit, discipline, and a team-first mindset to every opportunity. I thrive in fast-paced, mission-driven environments where innovation and partnerships are key to lasting impact. Let’s connect if you are focused on student engagement, orientation and event strategy, or growth in higher education.

Experience

1. Director of Education Sales

   Guidebook Inc.

   Feb 2026 — Present

   Own the Education business unit growth strategy and sales execution for Guidebook. Lead consultative sales cycles with institutional stakeholders, align solutions to event and student experience priorities, and build a performance culture focused on pipeline health, predictable forecasting, and durable expansion revenue. Collaborate closely with Customer Success and Product to turn customer feedback into adoption and retention gains.

Education

• Ball State University

  B.S., Advertising/Marketing

  2000 — 2004

• American InterContinental University

  M.B.A., Management

  2006 — 2007