Justice Rodrigues
Senior Marketing Manager at Amazon Ads
- Role
- Senior Marketing Manager at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Justice Rodrigues
Senior marketing leader at Amazon Ads with 7+ years of experience across advertising, creative strategy, and operations. I am currently focused on cross-channel marketing strategy and education experiences for Amazon Books and Author SMBs, developing initiatives to support creator-led businesses and independent publishers as they grow.I’ve led SMB creative enablement initiatives powered by Amazon’s GenAI solutions—including Image Generator, Video Generator, and Creative Studio—and supported adoption of creative integrations with platforms such as Canva and Adobe.Experienced people manager with a strong track record in demand generation, cross-functional program leadership, and data-driven marketing strategies that support long-term advertiser performance and product innovation.
Experience
Senior Marketing Manager
Aug 2024 — Present · Seattle, WA, US
Authors & Books SMB Marketing (Oct 2025–Present)Leading global, cross-channel marketing strategy for Amazon Books and Author SMBs. • Driving author-focused global marketing and education programs to support awareness and adoption of Amazon Ads solutions.• Partnering cross-functionally with product, engineering, and design to build scalable, author-centric experiences.• Shaping go-to-market and enablement strategies tailored to the unique needs of authors.SMB GenAI Creative Enablement (through Oct 2025) Lead global SMB marketing strategy for Amazon Ads\' generative AI creative tools, including Image Generator, Video Generator, and Creative Studio. Focused on scaling advertiser adoption, driving engagement across integrated campaigns, and expanding access through strategic partnerships.• Drove thousands of SMB advertisers to adopt GenAI creative tools as part of a high-priority initiative to accelerate AI-powered creative enablement.• Developed and executed co-marketing campaigns in partnership with Canva and Adobe, collaborating directly with marketing counterparts at both companies to drive awareness of Amazon Ads\' creative integrations.• Created GTM content and education experiences that exceeded email and on-site engagement benchmarks.• Partnered cross-functionally with internal product, design, and marketing teams to scale global enablement and support advertiser success.
Education
California State University, Fullerton
Bachelor of Arts - BA, Business Administration and Management, General
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