Rob Falcone

About Rob Falcone

In my spare time I love spending time with my family and dog, listening to hip hop, watching trashy reality TV, and playing in a baseball league for old guys.In 2014, I wrote Just F*ing Demo, which peaked at #1 on Amazon\'s Sales Presentation bestseller list. My goal was simply to help people deliver relevant demos that audiences actually enjoy; never thought it\'d still be a fan favorite over a decade later. I got into retail tech because I grew up in stores. I\'ve spent the last several years working with ops and comms leaders at some of the biggest brick-and-mortar brands in the country, helping them figure out how to actually get information to their frontline teams without burying them. If that sounds like something you\'re wrestling with, I\'m happy to chat.

Experience

1. Strategic Sales Director

   Zipline

   Jan 2025 — Present · Philadelphia, PA, US

   If you run stores, you already know the problem: too many emails, too many portals, too many follow-ups, and store teams still aren\'t sure what to do on any given day. Zipline was built by someone who lived that pain on the frontline, and today it\'s how brands like Sephora and O\'Reilly Auto actually get the right information to the right people at the right time. I help retail leaders figure out if that problem is costing them more than they think.

Education

• Drexel University's LeBow College of Business

  MBA

  2009 — 2011

• Drexel University

  B.S., Electrical Engineering

  2004 — 2009