Avinash K.
Assistant Manager - Digital Marketing @Career Launcher
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WORK HISTORY
Assistant Manager - Digital Marketing @Career Launcher
New Delhi, IN
Managed ₹60 lakh+ annual ad budgets across Google, Meta, and Amazon Ads; achieved 3–4x ROAS. Doubled monthly sales in 6 months by scaling performance campaigns and retargeting strategies. Increased organic traffic from 5k to 11k+ visitors/month through SEO-driven content and CRO-focused landing pages. Automated customer journeys using Engage360 & Klaviyo, improving lead nurturing and retention. Mentored 3 associates and streamlined reporting/analytics to strengthen campaign execution. Oversaw Shopify/WooCommerce enhancements (site speed, tracking, CRO) as supporting tasks. Collaborated across design/content/web teams to launch high-converting landing pages.
EDUCATION
Guru Gobind Singh Indraprastha University
Bachelor in Computer Application, Information Technology
ABOUT AVINASH K.
Over 8 years of experience driving high-ROAS campaigns across Google, Meta & Amazon Ads. Skilled in media planning, audience targeting, CRO, and e-commerce growth. Proven success in managing large budgets, scaling D2C sales, and leading digital teams. Added expertise in Shopify/WooCommerce to support campaign execution and analytics integration.Core Competencies & Tools: Paid Marketing & Growth: Google Ads, Meta Ads, Amazon Ads, Bing/Microsoft Ads, ROAS Optimization, PPC Campaigns, Media Planning, A/B Testing, CRO, SEO, SEM, Analytics. E-commerce & CRM: Amazon, Flipkart, Myntra, Nykaa Seller Ops, Klaviyo, Mailchimp, HubSpot, Customer Journeys, Email Automation. Web & Tools (Support): Shopify, WooCommerce, WordPress, Wix, GA4, GTM, Merchant Center, Search Console, Microsoft Clarity, Canva, Jira, Slack. Leadership: Cross-functional Team Management, Agency/Vendor Coordination, Campaign Execution, Reporting.
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