Justine Jes Thomas
Marketing & Growth Head @ Aster Digital Health | Aspiring Founder | Adviser
- Role
- Assistant General Manager - Marketing at Aster DM Healthcare
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Justine Jes Thomas
With over 18 years of comprehensive experience in marketing, I have successfully…
Experience
Assistant General Manager - Marketing
Feb 2025 — Present · Bengaluru, IN
User Acquisition: Drive new installs and consultations on Aster Health App through performance marketing across Meta, WhatsApp, influencer collaborations, and FM radio. Lead high-AOV campaigns with targeted budget allocation by geography and channel, working toward monthly revenue targets.Engagement & Retention: Design gamified models to boost adoption—across sales teams (Aster Doctor Connect) and internal staff—through leaderboards, rewards, and nudges. Implement personalized user journeys via push notifications, WhatsApp, and in-app communication using platforms like CleverTap and Branch.SEO & Web Growth: Lead SEO efforts for the Aster Medical Imaging website, resulting in top search rankings for high-intent keywords and improved organic visibility.Analytics & Performance: Track and optimize performance metrics such as installs, RPI, LTV, churn, and conversions. Conduct feature-level ROI assessments and build real-time dashboards to monitor funnel efficiency and campaign outcomes.Branding & PR: Manage internal branding across hospital premises and lead regional app rollouts, including the Malayalam app launch in Kerala. Work with PR agencies to strengthen earned media presence and support campaign amplification.CRM & Compliance: Oversee patient outreach via segmented email, SMS, and WhatsApp campaigns. Define data privacy standards and communication best practices for responsible and effective engagement.
Education
Mahatma Gandhi University
Bachelor of Science
1999 — 2002
Skills
- Advertising
- Online Advertising
- Search
- Search Engine Optimization (SEO)
- Search Analysis
- Msn Adcenter
- Sem
- Social Media Marketing
- Banner Ads
- Google Analytics
- SEO
- Online Marketing
- Remarketing
- Yahoo Search Marketing
- Keyword Research
- Search Engine Marketing (Sem)
- Facebook Marketing
- Google Adwords
- Marketing
- Display Advertising
- Search Advertising
- Web Marketing
- Mobile Applications
- Pay Per Click (Ppc)
- Campaign Management
- Digital Marketing
- Landing Page Optimization
- Video Advertising
- Ppc
- Omniture
- E-Commerce
- Email Marketing
- Lead Generation
- Web Analytics
- Analytics
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