Jusan Hamilton

About Jusan Hamilton

Senior motorsports executive with 13+ years leading high-performance organizations across NASCAR and professional racing, with experience spanning competition, operations, commercial strategy, and market expansion. Currently serving as President of Alpha Prime Racing, where I lead full business operations including P&L management, sponsorship development, and organizational performance across a national series team. My experience sits at the intersection of strategy and execution—aligning competition, partners, and operational delivery to drive both performance outcomes and commercial growth. Previously, I held senior leadership roles at NASCAR, contributing to national and international event operations, new market launches, and enterprise-level strategic initiatives. I’m particularly interested in opportunities that involve building and scaling organizations, expanding into new markets, and connecting performance with long-term business growth.

Experience

1. President

   Alpha Prime Racing

   Nov 2025 — Present · Mooresville, NC, US

   Lead overall business and competitive operations for a two-car NASCAR national series team, overseeing competition, commercial strategy, financial performance, and partner integration across an ~$8M operating budget- Own full P&L responsibility, including budgeting, cash flow management, and cost control across competition and business functions- Drive organizational transformation to improve competitive performance, operational discipline, and long-term scalability- Lead sponsorship and revenue strategy, structuring multi-race and season-long partnerships while building a sustainable commercial pipeline- Align competition, engineering, and commercial teams to ensure on-track performance translates into partner value and brand growth- Implement financial modeling, forecasting, and reporting frameworks to stabilize and scale team operations- Serve as primary executive interface with drivers, sponsors, vendors, and NASCAR leadership- Establish structured communication, decision-making processes, and accountability across technical and business groups

Education

• Ithaca College

  Bachelor's Degree, Integrated Marketing Communications / Sociology

  2009 — 2013

Skills

• Social Media Marketing
• Marketing Communications
• Customer Service
• Powerpoint
• Microsoft Excel
• Excel
• Marketing
• Event Planning
• Press Releases
• Microsoft Office
• Sales
• Photoshop
• Data Entry
• Research
• Indesign
• Event Management
• Public Relations
• Motorsports
• Sports Marketing
• Public Speaking
• Advertising