Junyi W.
Digital Experience Leader | AEM & Adobe Marketing Cloud Specialist | Driving MarTech Innovation & Personalization | integrate AI agent to automotive Martech using MCP
- Role
- Lead Aem & Workfront Implementer at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Junyi W.
10+ years in managing marketing technology (Adobe Marketing AEM, Target, Adobe Analytics,…
Experience
Lead Aem & Workfront Implementer
Jun 2022 — Present · Charlotte, NC, US
Lead global onshore and offshore development teams in implementing Adobe Experience Manager (AEM) and migrating 100+ microsites, enabling scalable content operations across web, email, and native apps. Spearhead advanced A/B testing programs with Adobe Target, leveraging deep personalization and analytics to optimize customer journeys in real time.Pioneer the first-ever AI-driven content workflow by integrating Model Context Protocol with Copilot, Google Agentspace, and other AI platforms into AEM—enabling AI-to-AI collaboration within the content supply chain. This breakthrough allows AI to analyze user clicks in real time, dynamically adjust audience group segmentation, auto-generate personalized content, and fine-tune A/B testing configurations, personalization parameters, and end-to-end user journey setups without manual intervention. The system continuously learns from engagement data, optimizing both creative and targeting to deliver hyper-relevant, compliant, and performance-driven experiences across channels.Enhance operational efficiency by integrating AEM with Workfront for streamlined workflows and transparency, and by connecting Wells Fargo’s secure Jenkins environment to Adobe DevOps Cloud Manager for continuous delivery.Architect a connected MarTech ecosystem by integrating Adobe Marketing Cloud (AEM, AEP, Target, Analytics) with enterprise platforms, enabling robust testing, granular analytics, and personalized omnichannel experiences while meeting strict compliance and control requirements.
Education
Tongji University
Master of Business Administration (MBA)
2012 — 2014
Shanghai University of Finance and Economics
Bachelor
2005 — 2009
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