Junhyub Lee
Digital Performance Manager, Analytics & Optimization @Rogers Communications
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WORK HISTORY
Digital Performance Manager, Analytics & Optimization @Rogers Communications
Toronto, ON, CA
Led strategic forecasting and media mix optimization initiatives, achieving Wireless Digital Mix of 50.8% for Fido and 14.1% for Rogers in August 2025 through data-driven channel allocation, buyflow conversion enhancements and performance monitoring while delivering 92% YoY uplift in digital conversions- Optimized Fido.ca’s digital buyflow conversion through A/B testing and UX improvements, increasing Price Plan Change conversion from 5.5% to 10.58% and Hardware Upgrade conversion from 7.5% to 10.4%- Analyzed conversion bottleneck in Travel Pass product launch and proposed deep linking optimization from merchandise page, resulting in 55K sales and $3.5M+ revenue within 8 weeks with 75% digital channel mix- Mentored two analysts while introducing standardized JIRA intake process and workflow, reducing ad-hoc request volume by 37% and improving analytics delivery transparency for cross-functional stakeholders- Streamlined reporting processes by developing an automated data export solution using PowerBI and Databricks from DOMO, reducing stakeholder preparation time by 75% and improving data accuracy
EDUCATION
City University of Hong Kong
Bachelor of Business Administration - BBA, Marketing
Korea Advanced Institute of Science and Technology
Bachelor of Business Administration (BBA), Management Science
McGill University - Desautels Faculty of Management
Master of Business Administration - MBA, Business Analytics
ABOUT JUNHYUB LEE
Considering myself a passionate problem-solver with expertise in data-driven marketing, I am not afraid of messy data or complex challenges – I see them as opportunities for growth. With a background in business analytics and 8+ years of multi-industry marketing experience, I thrive on leveraging both analytical and creative thinking to optimize processes and present impactful marketing insights. On the personal side, I am also a seasoned traveler (30+ countries!) and half-marathon finisher (sub-2 hours). A first-generation immigrant, I am also passionate about helping others navigate career transitions and offer consultations to Korean professionals seeking postgraduate studies or career changes in Canada. These experiences allow me to bring a unique blend of global perspective and personal drive to my work. For more detailed information, please refer to http://jhthomaslee.com. E-Mail: l••••••••@gmail.com
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