Junaid Khwaja

About Junaid Khwaja

18+ years of proven success leading sales, revenue, and partnerships across India\'s most dynamic media and technology companies. I specialize in taking products from launch to market leadership—having scaled revenue for Voot (Now JioHotstar), Prime Video, and Amazon MX Player, from zero to significant market presence.I\'ve built and led high-performing teams of 8-14 professionals, fostering talent and driving results in fast-paced, growth-oriented environments. My expertise spans the full media ecosystem: traditional media, OTT platforms, e-commerce advertising, Connected TV (CTV), and programmatic video sales including Amazon DSP. I\'ve successfully managed partnership portfolios exceeding INR 500 Crores, working with major brands, agencies, and platforms to unlock growth and create lasting business value.My experience across Amazon Ads, Twitter, and Viacom18 has given me deep expertise in both startup agility and enterprise-scale operations. Strong ownership, with proven ability to work with C-suite executives to formulate winning business models, driving cross functional alignment and influence without authority, to deliver business results. Ability to thrive in environments with high ambiguity and complexity.Specialities:1)Strategic Partnerships2)Revenue Growth & Strategy3)Sales Leadership4) Connected TV and Programmatic Advertising5)Team Building & Scaling6) Go To Market Strategy

Experience

1. Lead - Agency Partnership

   Amazon

   Nov 2022 — Present · Mumbai, IN

   Leading dual charter since 2024:(1) WPP partnership across all Amazon Ad products including E-commerce Ads, Amazon DSP, Prime Video, Fire TV, and MX Player, and (2) scaling media sales team driving video revenue across Prime Video, 3P video on DSP, and MX Player with brands and agencies.Key Achievements:Partnership Transformation: Revived stagnant WPP relationship from 0% to 30% YoY growth in first year by redesigning deal strategy and expanding client adoption across the agency networkPortfolio Expansion: Evolved partnership from single-product to multi-product ecosystem (DSP, Prime Video, MX Player), scaling from 1 to 4 major annual deals and doubling revenue 2022-25Prime Video Ads Launch: Developed and executed market entry strategy within 2 months of launch, creating sales playbooks and driving coordinated stakeholder execution, delivering 10% incremental portfolio revenueMX Player GTM: Led post-acquisition go-to-market strategy and repositioning, achieving 5X first-year revenue growth vs. previous miniTV performance by aligning product-market fit with advertiser needsStrategic Leadership: Partner with global client teams, product, marketing, and operations to shape GTM strategies, develop sales enablement tools, and drive new ad product monetization

Education

• KJ Somaiya College of Engineering, Vidyavihar

  B.E, Computers

  2000 — 2004

• MICA | The School of Ideas

  Young Leader Development Program

  2018

• Welingkar Institute of Management

  MBA, Marketing

  2005 — 2007

Skills

• Business Development
• Digital Marketing
• Key Account Management
• Below the Line Advertising
• Advertising Sales
• Negotiation
• Account Management
• New Business Development
• Online Advertising
• Team Management