Jun Kim
Global Head of Digital Marketing @MCM WORLDWIDE
Signup · Get unlimited contacts
WORK HISTORY
Global Head of Digital Marketing @MCM WORLDWIDE
New York, NY, US
Lead 9-person team (channel managers, data scientists, user researchers) & regional agencies, collaborating with cross-functional teams (branding, customer service, finance, operations) to implement digital marketing strategies across multiple markets* Direct mid 8 figures annual digital marketing spend to grow brand recognition & market share across the Americas, EMEA, APAC* Establish KPIs & performance metrics to evaluate effectiveness of marketing initiatives* Manage data scientists proficient in SQL, R, SPSS to utilize Big Query & run regression & cluster analyses * Perform full-funnel CRO utilizing both platform analytics & consumer feedback to identify trends in customer behavior * Establish programs for building marketing loops based on quantitative/qualitative hypothesis testing, which are then utilized to build full funnel marketing strategies* Utilize incrementality based attribution modeling across a wide breadth of media investments to ensure higher transparency in measuring ROI* Overhaul paid media strategy across TikTok Ads, Meta Ads, Google Marketing platforms, transitioning to profit based bidding where applicable* Expand earned media opportunities by identifying influencers sourced via hypothesis-based funnel testing, prioritizing micro influencers on emerging platforms such as Tiktok that have high production quality that can be boosted through paid
EDUCATION
Hankuk University of Foreign Studies
Bachelor of Arts - BA, English Language and Literature/Letters
ABOUT JUN KIM
Digital Marketing expert whose main skill sets include attribution modeling, utilizing first party quantitative / qualitative data and hypothesis based testing to build effective marketing funnels, and digital storytelling. Highly experienced in Google Ads Platform, Meta Ads, Tiktok ads and other forms of paid social, organic search and social, e-mail, affiliates, influencer marketing, non-digital marketing channels such as OOH and CTR and full funnel CRO that resulted in EBITDA growth for start-ups and global corporations. Prior to relocating to the United States, I served in the Republic of Korea Marine Corps. The following represents several career highlights:* Achieved 70% increase in actual ROAS for paid media investments by developing independent attribution modeling solution also used to reallocate budget toward new opportunities, resulting in 30% positive ROAS incremental lift in sales * Transitioned paid search campaigns from revenue-based to profit-based bidding, increasing profit ROI by 30% on average across company’s brands* Established hypothesis testing-based marketing funnels that lowered CAC by up to 40% over time & increased LTV by up to 25% for audience segments within major markets* Built roadmaps for profit oriented e-Commerce growth, utilizing quantitative & qualitative data to identify lucrative audience segments* Identified emerging trends in e-Commerce, such as shift to smart paid media campaigns, downfall of 3rd party MTA, & resurgence of incrementality-based attribution modeling* Streamlined DTC operations by incorporating Shopify tools & utilizing 3rd party management of paid media* Increased MCM’s AOV by identifying consumer groups for its merchandise through development of customer persona based on quantitative & qualitative data * Grew customer base for Dashing Diva by uncovering new acquisition opportunities in under-utilized market segment* Enhanced sales of Corr-Jensen’s Performix by targeting potential consumers identified via data analytics
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.