Juliana Massara
Senior Solutions Architect @Rogers Communications
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WORK HISTORY
Senior Solutions Architect @Rogers Communications
Designed scalable Data Warehouses (EDW) and Data Marts to streamline architecture and eliminate redundancies.• Integrated enterprise data during Canada’s largest telecommunication acquisition, aligning conceptual, logical, and physical designs for optimal compatibility.• Developed Alteryx solutions to automate workflows, improve efficiency, and ensure compliance with corporate data governance policies.• Evaluated AI tools to drive operational enhancements and foster responsible AI practices.• Consolidated diverse data sources for unified datasets to support business-critical operations.• Delivered cutting-edge data solutions across Snowflake, Databricks on Azure, and on-premises databases- Led enterprise data integration during Canada’s largest telecommunication acquisition (Shaw-Rogers merger), ensuring conceptual, logical, and physical alignment for seamless compatibility and usability- Assessed projects with detailed effort and cost estimations, ensuring efficient resource planning and execution- Defined and developed tailored data solutions to address complex business problems, empowering users with self-service analytics and fostering data literacy across business units- Developed Alteryx-based automation solutions to streamline processes and improve operational efficiency- Collaborated with Data Governance to establish platforms that automatically evaluate Alteryx workflows, ensuring compliance with corporate data policies- Evaluated and integrated AI tools to enhance operational efficiency, driving innovation and supporting responsible AI initiatives- Consolidated diverse data sources to create unified and reliable datasets critical for business operations- Delivered cutting-edge data solutions across various cloud platforms, including Snowflake and Databricks on Azure, as well as on-premises databases.
EDUCATION
Centro Universitário UNA
Tecnologia em Processamento de Dados
Universidade Federal de Minas Gerais
Especialização em Redes de Telecomunicaçcões
SKILLS
ABOUT JULIANA MASSARA
As a Data Solutions Architect at Rogers with over 24 years of experience in the data domain, I am passionate about leveraging data to drive business intelligence and maximize operational efficiencies. I thrive on tackling complex data challenges and take pride in mentoring teams, fostering a culture of collaboration, and empowering data consumers to harness their data effectively.My data career began at Totvs, where I worked for 17 years in various roles, including Database Administrator, Developer, and Consultant. I led teams and projects focused on data, BI, and infrastructure, and had the opportunity to work with clients across diverse sectors such as education, oil and gas, construction, services, media, and manufacturing.At Rogers, I specialize in helping teams identify and develop tailored data solutions to meet their business requirements, integrating diverse data sources and ensuring data quality. My expertise includes data warehouse design, data ingestion, standardization, transformation, optimization, data integration and migration, using platforms such as Snowflake, Databricks, AWS and Azure Data Lakes, Oracle, SQL Server, Alteryx, and Tableau. Additionally, as part of the Data & AI team, I am excited to contribute to the company’s AI journey by helping to promote a culture of responsible AI, evaluating AI tools to improve team efficiency, and working on initiatives for data consumption by internal AI models.
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