Jullian Michael Goncalves

Merchandising & Product Development Strategist

Role: Category Manager at FreshDirect
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Jullian Michael Goncalves

Retail growth strategist with a proven history of optimizing businesses and capitalizing…

Experience

Category Manager
FreshDirect
Dec 2024 — Present · Bronx, NY, US
Category Manager, Dairy- executed category growth strategies across 11 sub categories- mitigated egg supply challenges early 2025 and implemented pricing and supply chain strategies yielding year over year growth- optimized processes to capitalize on additional sales opportunities

Education

Duke University
Bachelor’s Degree, Public Policy, Economics, Markets & Management Studies
2011

Contact information

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Work email
j••••••••@freshdirect.com
Personal email
•••••@•••••.com
Direct dial
+19•••••••65

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Current company

FreshDirect

Food and Beverage Services · 1.8K employees · Founded 2002 · Bronx, New York, United States

FreshDirect has offered the best in fresh grocery delivery since 2002. From our state-of-the-art facility in the Bronx, we serve homes and offices across the NYC and Philadelphia metro areas, with seasonal availability in the Hamptons and Jersey Shore. We pioneered online grocery shopping and remain leaders in innovation, technology, and sustainable sourcing—bringing the freshest produce, prepared meals, organic options, and local favorites to our customers. We're passionate about quality and proud to call New York home. Come join us in building the future of food. Our values: A passion for our customers — They're at the heart of everything. We listen, innovate, and deliver a best-in-class experience every time. One team, one mission — Every role matters. We break silos, lift each other up, and focus on delivering results. Delivering excellence — We guarantee unmatched freshness and quality that sets us apart from other grocers. Act with integrity — We operate with honesty, respect, and accountability. We own our outcomes and always do what's right. Make fast, bold decisions — We challenge the status quo, embrace technology, take smart risks, and stay deeply rooted in our NYC community. Employee perks: - Flexible paid time off plan - 20% off at freshdirect.com - Onsite cafeteria and gym - Onsite employee store with discounted items - 24-hour shuttle to the subway - Learning & development opportunities - 401K match - Health, dental, vision, life, and pet insurance Named one of CNET’s “Best Grocery Delivery Services of 2026”   Included in “America’s Greatest Workplaces 2025” and “America’s Greatest Workplaces for Inclusion & Diversity 2025” by Newsweek

freshdirect.com

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About Jullian Michael Goncalves

Experience

Category Manager

Education

Duke University

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