Julio Servan

About Julio Servan

I\'m a Senior Product Designer with over 15 years of experience, including the last few years focused on GenAI features and multimodal experiences. Born in Barcelona and now based in New York, I\'ve spent my career designing intuitive SaaS platforms and mobile apps that move fast, ship fast, and drive real impact.I love partnering with Product and Engineering to blend AI, rapid prototyping, and data-driven insights into scalable experiences. I actively use vibe coding workflows with tools like v0 and Lovable, and I\'m currently exploring development workflows with Cursor.I\'m also passionate about mentoring and sharing knowledge, whether teaching Figma courses, speaking at industry events, or streaming live design sessions.

Experience

1. Principal Product Designer

   Bluecore

   Sep 2025 — Present · NY, US

   Product Leadership & Platform Strategy: Led end-to-end product design, shaping Alby’s evolution into an AI-native commerce and support platform and aligning cross-functional teams around a scalable enterprise vision.• Commerce + Support Experience: Reimagined Alby from a sales-focused chatbot into a full customer lifecycle experience, designing a unified journey across pre- and post-purchase flows including order status, returns, and delivery, with native AI automation and integrations across Zendesk, Intercom, and Gorgias.• AI Visual Shopping: Designed and led the prototyping of AI-powered features such as Virtual Try-On and “View in Your Space,” enabling customers to upload photos and visualize products in context.• AI Search & Conversational Discovery: Redesigned the interaction between traditional search and conversational AI through intelligent prompts, autocomplete behaviors, and intent-based entry points to improve clarity and adoption.• Outbound Messaging & Campaigns: Designed modular outbound messaging capabilities allowing brands to launch AI-driven campaigns directly within the conversational layer.• Personalization & Entry Experience: Built a configurable AI-driven welcome experience guiding users toward high-intent interactions and increasing engagement.• Rapid Prototyping (v0): Leveraged AI-powered vibe coding workflows to create high-fidelity interactive prototypes and live demos, accelerating validation and shortening feedback cycles.

Education

• EN+

  Comunicación y Diseño Social

  2014

• Apple Joint Venture

  Keynote para Empresas

  2013

• Escola del Treball

  Pre-Impresión y Artes Gráficas, Diseño gráfico

  2005 — 2007

• Universidad Rey Juan Carlos

  Agilidad y Lean. Gestionando los proyectos y negocios del s. XXI

  2017 — 2017

• Escola Industrial

  Diseño y Producción Editorial

  2009 — 2011

• LA NAVE NODRIZA

  Data Driven Design

  2020 — 2020

• Escola Lliure el Sol

  Monitor de actividades en el tiempo libre

  2010 — 2010

• CIPSA

  Diseñador Gráfico

  2007 — 2009

• UXER SCHOOL

  UXER SCHOOL, UX

  2017 — 2017

• Universitat Oberta de Catalunya

  Postgrado Diseño de Experiencia de Usuario (UX)

  2017 — 2017

• Knowtech Training

  Usability Testing y User eXperience, Tecnología de la información

  2017 — 2017

Skills

• Indesign
• Fotografía
• Illustrator
• Experiencia De Usuario
• Consultor De Redes Sociales
• Viaje De Usuario
• Gestión De Proyectos
• Community Management
• Español
• Diseño De Interfaces Para Móvil
• Mailchimp
• Diseño Web
• Diseño De La Experiencia Del Usuario
• Interfaz De Usuario Gráfica
• Redes Sociales
• Team Management
• Historias De Usuarios
• Inglés
• Mac Os
• Blogs
• Sketch App
• Creativo
• Photography
• Adobe Photoshop
• Diseño Centrado En El Usuario
• User Interface
• Photoshop
• Publicidad En Internet
• Wordpress
• User Experience
• Investigación De Usuarios
• Aplicaciones Móviles
• Graphic Design
• Experiencia Del Usuario
• Microsoft Office
• Interacción Del Usuario
• Diseño Gráfico
• Usabilidad
• Social Media