Julio Arata

WORK HISTORY

EDUCATION

ABOUT JULIO ARATA

Results and mission-driven, self-motivated Senior Director of User Experience (UX) and Product Design and management leader with 15+ years of experience shaping market strategy, product launch, and refinement. An agent of change, skilled in developing relationships, leading cross-functional teams, driving architecture convergence, and implementing best practices in the user experience design space. A collaborative partner aligned with business goals and product strategy, driving prioritization of world-class initiatives and team direction paired with critical thinking and time management. Mobilizing Teams & Enhancing UX: • Built from the ground up, a 14-member (UX Design, UX Research, UI Development) team while spearheading continuous delivery of customer-facing SaaS product design and development, the Muse Design System, and UI architecture. • Founded and led a cross-functional team that launched the Muse Design System, as well as the foundational micro front-end architecture XConsole – the company go to market strategy today.• Supported and led a 5-person product team within the cross-functional digital product innovation organization by providing guidance, mentorship, and review for ongoing UX product design across all GE businesses. Innovative Solutions for Complex Problems: • Successfully elevated top-tier UX and the end-user experience as a core requirement for all products by collaborating closely with executive leadership, product management, brand teams, and the larger engineering organization.• Circumvented technical challenges by weaving beautiful design iconography, typography, color, research generating engaging accessible user experiences (UX).• Solved GE-wide technology challenges with forward-thinking technology solutions while providing management, UX product design, and creative direction. Positioning Products for Maximum Value: • Positioned Muse and UI Architecture as an essential tool to reduce engineering costs, deliver world-class product designs, and connect both new and legacy Trellix products.• Enabled monetization of all Discovery Digital Media properties by partnering closely with the Product Design Director on product definition, vision, and design. • Leveraged first-to-market ad products to design, build and delegate the production of large-scale, cross-screen, multi-million-dollar campaigns from websites to applications.