Julio Herrera

About Julio Herrera

Commercial Strategy & Market Expansion Leader with 16+ years of experience driving portfolio growth, go-to-market execution, and revenue acceleration across Latin America and emerging markets. I specialize in translating market intelligence and Voice of Customer insights into scalable commercial strategies, distributor ecosystems, and profitable regional expansion.Throughout my career I have helped global organizations enter, scale, and transform complex markets by aligning strategic planning with local execution. I have built and optimized distributor networks across LATAM, led market entry initiatives, and consistently delivered double-digit revenue growth in highly volatile and resource-constrained environments.I have worked as the commercial bridge between global headquarters and regional markets across the United States, Asia, and Latin America—ensuring that product strategy, pricing models, and go-to-market execution translate into measurable growth and sustainable profitability.My cross-industry experience across Healthcare & Medical Devices, Telecommunications, B2B Technology, and Industrial sectors allows me to transfer best practices in commercialization, market development, and growth strategy across industries.I am particularly effective in roles that involve:• Market entry and regional expansion across emerging markets• Building and scaling distributor and partner ecosystems• Go-to-market strategy and portfolio commercialization• Pricing strategy, market intelligence, and competitive positioning• Scaling underperforming regions and building markets from zero• Navigating regulatory, cultural, and operational complexity across LATAM

Experience

1. Regional Business Manager Latin America Head of General Surgery Tables Division

   Mizuho America, Inc

   Jan 2026 — Present

   Gestión integral del P&L regional y liderazgo de la expansión de mercado con ejecución end-to-end de Go-To-Market (GTM) en Latinoamérica y el Caribe, alineando la estrategia comercial, las operaciones de ventas y el S & OP intercontinental con la casa matriz en Japón y los distribuidores.Escalamiento de ingresos 9,4x en 24 meses, convirtiendo licitaciones públicas y privadas en un pipeline recurrente y aumentando la base instalada en +174%, impulsando crecimiento sostenible.Ejecución de estrategias de entrada y penetración en cuatro nuevos territorios de LATAM, acelerando la participación de mercado y el reconocimiento de marca.Crecimiento del +85% YoY en utilidad neta mediante optimización de precios, negociaciones de alto impacto, disciplina en cobranzas y gestión de riesgos en entornos regulados.Mejora del margen bruto y la rentabilidad regional optimizando el mix de productos, incrementando el attach rate de accesorios (+13 pp) y fortaleciendo estrategias de cross-sell y upsell.Impulso del desempeño de ventas y del canal a través de habilitación de distribuidores, demostraciones clínicas y soporte postventa, logrando +141% YoY en ventas de accesorios y +40% YoY en ventas de mesas y accesorios.

Education

• Universidad Peruana de Ciencias Aplicadas

  Marketing Certification, Marketing/Marketing Management, General

• Esade

  Global Immersion Program Marketing, Digital Transformation, Digital Communication and Media/Multimedia

• Universidad César Vallejo

  Bachelor's Degree of Business Administration - BBA, Business Administration and Management, General

• Pacífico Business School

  Master’s Degree in Marketing & Commercial Management, Marketing/Marketing Management, General