Julio Amaro
Digital Strategy Director | Real Estate Management & Growth | Culture-Focused Leader | Nonprofit Supporter | Music fuels my creativity 🎸
- Role
- Director, Digital Strategy at Wayback Burgers
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About Julio Amaro
Hi I’m Julio — part strategist, part creative, part optimist. Music’s been part of my story since age 7. But my true passion?Consumer behavior — and reverse-engineering how people pay attention.I’ve worked with traditional marketing tactics, but I’m bullish on the power of social media, storytelling, and smart content distribution to build brands that resonate and convert. I launched a real estate management arm during the pandemic (yes, we survived — somehow ). My business brain runs on ROI, performance, and data-backed decisions — with over 15 years in media and digital marketing. I’m all about “follow the data, and show me the money.” I’ve built LMS platforms in healthcare, managed stacks across Zoho, Zapier, Notion, CRMs, and run campaigns on Meta Ads, TikTok, LinkedIn Campaign Manager, and beyond. Friends and fam call me a passionate extrovert who leads with optimism and learns through empowering others. I believe kindness and curiosity are what keep this planet spinning Let’s connect and build something that matters.
Experience
Director, Digital Strategy
Jun 2025 — Present
At the helm of all things digital for a fast-growing National QSR brand, I create cohesion between paid media, performance data, creative testing, and franchise growth to architect strategies that drive real results—not vanity metrics.Lead cross-platform media strategy with clear KPIs and ruthless optimization.Deploy full-funnel campaigns that convert—whether it’s new customer acquisition or franchise lead generation.Build integrated systems: campaign pacing protocols, creative performance frameworks, and weekly intelligence pulses for executive alignment.Translate macroeconomic trends, cultural signals, and competitive movements into actionable digital execution.Own the narrative—turning moments into market wins through always-on media, trend hijacks, and geo-targeted campaigns.Work with franchisees, vendors, and internal teams to ensure every dollar and impression has a job to do.This role lives at the intersection of precision and instinct, data and storytelling, strategy and hustle.
Education
Purdue Global
Associate's degree, Business Administration and Management, General
Universidad del Sagrado CorazĂłn
Digital Production, TV
2006 — 2012
Skills
- Music Production
- Video Production
- Video Editing
- Video Conferencing
- Web Video
- Event Planning
- Event Management
- Corporate Events
- Live Events
- Coordinating Events
- Events Coordination
- Event Producing
- Concert Production
- Live Sound
- Live Recording
- Studio Recording
- Infrastructure Security
- IT Operations
- Marketing
- Production Managment
- Entertainment
- Trade Shows
- Stage Management
- Music
- Av
- Sound
- Webcasting
- Publicity
- Creative Direction
- Television
- Entertainment Industry
- Concerts
- Video
- Social Networking
- Emcee
- Production Budgeting
- Media Production
- Email Marketing
- Multimedia
- Sound Design
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