Juli Cecil Mendoza

About Juli Cecil Mendoza

Creative and forward-thinking marketing leader with 25 years of integrated B2B and B2C experience in Digital Marketing strategy, messaging and channel planning in omni-channel organizations. A skilled brand storyteller, and an effective communicator with a focus on the customer experience. Expertise across a full range of disciplines, from thought leadership, to marketing campaign development, project management, execution and measurement.Areas of Expertise:Digital Content MarketingMarketing CommunicationsGo-To-Market CampaignsChannel PlanningCustomer ExperienceMarket ResearchBrand ManagementRetail Store DesignVisual MerchandisingProject ManagementHighly OrganizedBudget ManagementReporting Analysis

Experience

1. Digital Marketing Manager, Ecommerce Gtm

   FedEx

   Feb 2023 — Present · Dallas-Fort Worth, TX, US

   In a fast-paced environment, develop and implement strategic marketing initiatives and programs for the Consumer product portfolio. Lead Go-To-Market initiatives, work in partnership with stakeholders, including Product Management and Channel Teams to inform messaging calendar planning. • Collaborate across Consumer Core team and Channel teams for content planning, including Advertising, Paid Media, Paid Search, Email, Social, US.com Homepage and Sponsorship activation opportunities • Develop creative in partnership with agencies, define marketing messaging to drive engagement through Owned Channels, i.e. Email, Paid Search, and other Promotional tactics• Managed Paid Media campaign for Returns at Walgreens during Peak season. Campaign results for number of clicks doubled the forecasted figure. Media campaign included Programmatic Display Ads, Paid Social on Facebook and Instagram, plus Local Pages Display ads• Collaborated with Media team on Paid Search campaign to promote Mobile app downloads during pre-Peak season. Campaign performance showed high engagement over the 4-week campaign period, with an extremely efficient Cost Per Install • Lead contact strategy for Consumer Email, 9M+ Subscribers, exploring segmentation opportunities and targeted messaging by audience. • Manage and optimize annual GTM budget for marketing initiatives • Demonstrate effective communication throughout each campaign, milestone, status updates, changes in project scope and presentation to executive leadership • Regularly evaluate campaigns and adapt to changes in scope, priorities or funding impacts. Including, but not limited to ad hoc promotional offers or launch date changes• Establish reporting structure, campaign tracking codes, tagging and other KPI’s for effective campaign measurement • Review reporting metrics, analyze results and prepare final report for executive read-out

Skills

• Integrated Marketing
• Cross-Functional Team Leadership
• Marketing Communications
• Digital Marketing
• Multi-Channel Marketing
• Project Management
• Budgets
• Event Planning
• Marketing
• Brand Development
• Strategic Planning
• Competitive Analysis
• Strategy
• Customer Insight
• Sponsorship
• Segmentation
• Leadership
• Process Improvement
• Public Relations
• Forecasting
• Market Analysis
• Analysis
• Product Launch
• Retail
• Vendor Management
• Training
• Event Management
• Product Development
• Program Management
• Project Planning
• E-Commerce
• Social Media
• Direct Marketing
• Direct Mail
• Strategic Partnerships
• Interactive Marketing
• Account Management
• Crm
• Customer Relationship Management (Crm)
• Team Management