Juli McLaurin

About Juli McLaurin

I’ve spent my career leading marketing for brands and IP across a range of media environments, from scaled networks to more fragmented platforms, including globally recognized brands and growing portfolios.That range of experience has shaped how I think about what marketing needs to do in different contexts— particularly across platform strategy, distribution, and audience engagement. Those patterns increasingly translate beyond media, as more industries operate within platform-driven ecosystems.I lead high-performing teams that bring together strategy, creative, and partnerships to build brands that sustain over time.

Experience

1. Senior Director of Consumer Marketing

   INSP, LLC

   Sep 2020 — Present · Charlotte, NC, US

   Lead consumer marketing strategy across a three-brand portfolio — INSP (linear network), Western Bound (FAST channel), and Imagicomm Entertainment (global content distribution) — aligning brand positioning, audience growth, and commercial objectives across distinct business models.Drive strategic planning and execution across B2C and B2B initiatives in close partnership with executive leadership, translating enterprise priorities into focused go-to-market strategy.Built and scaled the internal marketing function, strengthening team capability and elevating cross-functional collaboration across distribution, sales, research, and creative stakeholders.Partner with Distribution Marketing on FAST platform alignment while leading paid consumer acquisition efforts and broader B2B marketing initiatives designed to expand audience reach and attract new licensing partners.Oversee marketing investment planning and optimization within a contract-driven media environment, balancing growth ambition with structural constraints.Advance brand narrative refinement in a fragmented media landscape, identifying opportunities to modernize positioning and expand audience reach.• Lead a lean team overseeing brand messaging, paid media strategy, creative briefing, and multi-platform campaign execution across linear, CTV, and digital.• Develop B2B marketing materials and positioning tools supporting global content licensing, FAST expansion, and sales outreach.• Guide audience segmentation and targeting strategy in partnership with media agency and research teams, grounding decisions in performance and platform data.• Mentor emerging talent and co-lead internal Women’s ERG to strengthen culture and leadership development.

Education

• Clemson University

  Bachelor of Science - BS, Chemical Engineering

• University of South Carolina

  Master of Mass Communications, Journalism

  2003 — 2005

Skills

• Online Advertising
• Entertainment
• Integrated Marketing
• New Media
• Paid Search Strategy
• Press Releases
• Digital Media
• Experiential Events
• Strategy
• Strategic Partnerships
• Social Media
• Branding & Identity
• Creative Direction
• Advertising
• Media Planning
• Photoshop
• Broadcasting
• Marketing
• Online Marketing
• Marketing Management
• Management
• Brand Development
• Cable Television
• Public Relations
• Media Relations
• Event Management
• Digital Strategy
• Digital Marketing
• Event Planning
• Mobile Marketing
• Brand Awareness
• Social Media Advertising
• Broadcast
• Social Media Marketing
• Media Buying
• Television
• Network Branding
• Brand Management
• Ooh
• Content Strategy