Julija Hill
Personalization at Scale | Most Human Voice in AI
- Role
- Data Science Vice President at Publicis Groupe
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Julija Hill
I am an award-winning leader in applied Artificial Intelligence, specializing in the…
Experience
Data Science Vice President
May 2019 — Present · Boston, MA, US
Leads AI-driven audience creation and segmentation product suite, leveraging deep-learning models for personalization at scale of a $100M+ media portfolio• Optimizes marketing budgets via ML-powered media optimization frameworks driving an ROI increase of ~30% for multiple retailers• Personalizes customer experiences, and identifies best next actions for customers, collaborating with cross-functional teams.• Develops sales forecasts using neural networks providing planning guidance with ~95% accuracy• Leads AI-powered campaigns for a QSR client, resulting in millions of dollars in revenue and recognition as AdAge\'s 2022 Data & Insights Agency of the Year.
Education
University of North Carolina at Greensboro
Master of Arts - MA, Applied Economics
Harvard University
PhD-level Courses, Data Science
2017 — 2018
Latvijas Universitate
Bachelor's degree, Analytical Economics
Skills
- Business Analytics
- Python
- Sas
- Strategy
- Market Research
- Statistics
- Predictive Modeling
- Data Analysis
- Forecasting
- Marketing Strategy
- R
- Survival Analysis
- Revenue Forecasting
- Statistical Modeling
- Time Series Analysis
- Analytics
- Analysis
- Predictive Analytics
- Management
- Segmentation
- Data Mining
- Customer Insight
- Analytical Skills
- Cross Selling
- Crm
- Market Basket Analysis
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