Julie Yee
Global Creative Director, The Associated Press
- Role
- Global Creative Director at The Associated Press
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Julie Yee
I\'m a Creative Director that works collaboratively to understand and communicate the…
Experience
Global Creative Director
Oct 2021 — Present · New York, NY, US
Global Creative Director at The Associated Press, a not-for-profit news organization delivering fast, unbiased news from every corner of the world, across all media platforms and formats. 178 years young, AP is the largest and most trusted source of independent news and information—on any given day more than half the world’s population sees news from the AP. Brand strategy and creative direction of global marketing strategies and initiatives to support and promote AP’s brand, products and services to B2B and B2C audiences. Leadership of the Brand and Creative team, executing communications projects that align with and advance AP’s business objectives and masterbrand strategy across all channels and touchpoints, including creation of a custom font in partnership with Monotype Corporation. Cross functional partnership with Customer Success, Revenue, Product, Corporate Communications and Executive leadership teams, to develop strategies and concepts that support organizational goals and initiatives. Leadership and creative direction of projects from conception through completion. Restructured the Brand and Creative team—generating ideas, mentoring and collaborating with staff—to ensure excellence in standards and practices, to improve efficiency, and foster engagement and collaborative communication.
Education
The Cooper Union for the Advancement of Science and Art
BFA
1988 — 1992
Skills
- Layout
- Corporate Branding
- Typography
- Graphics
- Art
- Corporate Identity
- Visual Communication
- Integrated Marketing
- Creative Strategy
- User Experience
- Interaction Design
- Brand Development
- Posters
- Illustration
- Concept Development
- Campaign Concepts
- Indesign
- Graphic Design
- Branding & Identity
- Creative Direction
- Marketing Communications
- Art Direction
- User Interface Design
- Creative Services
- Brochures
- Copywriting
- Information Design
- Web Design
- Experience Design
- Management of Creative Teams
- Strategic Creative Development
- Adobe Creative Suite
- Information Architecture
- Logo Design
- Advertising
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