Julie Wikert
Head of Global Brand Strategy @ Marqeta | Connecting brand to revenue
- Role
- Senior Director, Head of Global Brand Strategy at Marqeta
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Julie Wikert
Marketing leader with 15+ years of experience driving growth, brand impact, and go-to-market strategy across fintech and financial services. I specialize in building high-performing teams, aligning marketing with business goals, and delivering strategies that strengthen brand equity while fueling pipeline.At Marqeta, I’ve led integrated marketing, content, campaigns, demand generation, and ABM, advancing brand positioning, accelerating conversion, and championing AI-driven marketing innovation. My prior leadership roles at MoneyLion and Fidelity strengthened my expertise in scaling marketing functions, launching full-funnel programs, and navigating both growth and transformation.I’m known for- Strategic leadership that connects brand and demand to business outcomes- Team development that inspires creativity, accountability, and growth- Cross-functional collaboration that unifies sales, product, and marketing around shared goals- A \"roll up your sleeves and figure it out\" mindsetI’m passionate about shaping bold marketing strategies, building scalable programs, and driving measurable growth.
Experience
Senior Director, Head of Global Brand Strategy
Mar 2026 — Present
Education
Emerson College
MA, Global Marketing Communication & Advertising
University of Connecticut
Bachelor of Science, Business Administration; Marketing
Sharon High School
High School
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