Julie Tyson
Senior Vice President, Corporate Partnerships Global Strategy and Innovation @PGA TOUR
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WORK HISTORY
Senior Vice President, Corporate Partnerships Global Strategy and Innovation @PGA TOUR
New York, NY, US
Lead a multidisciplinary teams to drive partnership strategy, growth and revenue optimization- Define and launch new partnerships platforms aligned with organizational objectives and fan engagement priorities- Evaluate and enhance sponsorship inventory, delivering recommendations that expand partner value and total revenue
EDUCATION
Indiana University Bloomington
Communications, Business & Psychology
ABOUT JULIE TYSON
Seniors sports marketing and partnerships executive with 20+ years leading transformational client strategy, revenue growth, and brand integration for global sports properties. I specialize in building high-trust, multi-year partnerships that integrate media, digital, experiential, and community impact to deliver measurable business outcomes. I have delivered and stewarded some of the most valuable brands in sports - guiding Fortune 100 brands through complex negotiations, brand activations, and audience engagement strategies. I’m known for elevating partner performance through insight-driven storytelling, and designing client sponsorship models that drive retention, expansion and long-term value. I’ve generated more than $500M in partnership revenue, negotiated $250M+ in sponsorship renewals and led teams that consistently outperform targets. My leadership philosophy centers on clarity, collaboration, and client-centric innovation-ensuring every partner maximizes impact and every team member thrives
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