Julie Tyson
Executive Leader in Sports Marketing & Partnerships | Client Strategy | Brand Integration | Revenue Growth
- Role
- Senior Vice President, Corporate Partnerships Global Strategy and Innovation at PGA TOUR
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Julie Tyson
Seniors sports marketing and partnerships executive with 20+ years leading transformational client strategy, revenue growth, and brand integration for global sports properties. I specialize in building high-trust, multi-year partnerships that integrate media, digital, experiential, and community impact to deliver measurable business outcomes. I have delivered and stewarded some of the most valuable brands in sports - guiding Fortune 100 brands through complex negotiations, brand activations, and audience engagement strategies. I’m known for elevating partner performance through insight-driven storytelling, and designing client sponsorship models that drive retention, expansion and long-term value. I’ve generated more than $500M in partnership revenue, negotiated $250M+ in sponsorship renewals and led teams that consistently outperform targets. My leadership philosophy centers on clarity, collaboration, and client-centric innovation-ensuring every partner maximizes impact and every team member thrives
Experience
Senior Vice President, Corporate Partnerships Global Strategy and Innovation
Feb 2021 — Present · New York, NY, US
Lead a multidisciplinary teams to drive partnership strategy, growth and revenue optimization- Define and launch new partnerships platforms aligned with organizational objectives and fan engagement priorities- Evaluate and enhance sponsorship inventory, delivering recommendations that expand partner value and total revenue
Education
Indiana University Bloomington
Communications, Business & Psychology
1989 — 1993
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