Juliette Geraghty
People-First Executive Creative Leader
- Role
- Vice President, Executive Creative Director at Critical Mass
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Juliette Geraghty
People-first executive leader with a high emotional EQ superpower, resulting in: powerful, award-winning creative brand platforms and campaigns; intuitive, impactful creative org design and operations rooted in people\'s passions and agency\'s/brand\'s purpose; explosive growth both for business and talent with a focus on expanding capabilities and internal programs; a deeply inspired, inclusive creative culture that believes the work we do can and will move the world forward.As a creative leader, I shine brightest during moments of transformation. I see what can be, believe it will be, and then I simply lead and operate within that potential. While this requires major big-picture eye muscles and reams of ramblings (plus, oh so many decks), I have heard the \"Juliette Special\" is that I bring infectious courage and enthusiasm to my leadership partners and to my teams to realize this vision. I chalk this up to leading with heart and purpose, choosing curiosity over cynicism, collaborating like a music artist, and selfless listening (meaning I\'m not figuring out what I\'m going to say next while you\'re talking, I actually listen). As a daughter of immigrant parents, and a mother to a daughter, I hold a strong passion for empowering unheard or silenced voices. In the inspiring words of Kate DiCamillo, my mission is to help brands amplify these voices to “make hearts large through story,\"—which is why my creative expression carries a devotion to cultural impact and inclusive storytelling. Although I\'m not one to create for awards, my creative expression and leadership has won honors such as Clios, Webby\'s, Telly\'s, as well as my name on Business Insider’s “30 Most Creative Women In Advertising.” http://juliette-geraghty.com/
Experience
Vice President, Executive Creative Director
Jul 2025 — Present
Education
University of Colorado Boulder
BFA, Theater
1995 — 2001
Skills
- Interactive Advertising
- Digital Strategy
- Creative Direction
- Blogging
- Information Architecture
- Digital Copywriting
- Interactive Marketing
- Creative Strategy
- Team Leadership
- Copywriting
- Art Direction
- Concept Development
- User Experience
- Content Strategy
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