Juliette E.
Crm Lead @Cheil Worldwide
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WORK HISTORY
Crm Lead @Cheil Worldwide
New York, NY, US
EDUCATION
New York University
Certificate in Marketing Strategy and Branding Specialization
London Guildhall University
BA/BSC, Social Policy & Human Resource Management
SKILLS
ABOUT JULIETTE E.
Experienced Omnichannel Marketing professional with proven success in driving marketing initiatives for clients that generate revenue. Strategic thinker who understands consumer-driven, experiential, behavioral marketing while possessing the operational prowess to execute offline and online strategies. Serves as thought leader in aligning Omnichannel strategy with a client’s business goals and objectives. Expertise spans multiple industry verticals including Pharma, Electronics, Hospitality, Non-Profit, CPG and Financial Services. Constructs customer journey plans and Digital Ecosystems. Evaluates and evolves customer segmentation approaches. Persona Development.Experience with Content Strategy and Go-to-Market (Comms) Planning.Expertise with the creation of technical specification documents. Strong understanding and experience with relational databases.Strong advisory and negotiation skills. Proven ability to work effectively with cross-functional teams and vendors/agencies to lead a project to successful completion. Knowledge of Adobe Analytics, Google Analytics, SEM Rush, CRM Platforms including Eloqua and Salesforce Marketing Cloud.Strategic and Tactical PlanningCustomer Relationship Marketing (Acquisition/Retention/Loyalty)Contact StrategiesCommunications PlanningContent StrategyDatabase MarketingMarketing AnalyticsJourney Frameworks/Mapping & Segmentation
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