Juliette E.
Omnichannel Strategy
- Role
- Crm Lead at Cheil Worldwide
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Juliette E.
Experienced Omnichannel Marketing professional with proven success in driving marketing initiatives for clients that generate revenue. Strategic thinker who understands consumer-driven, experiential, behavioral marketing while possessing the operational prowess to execute offline and online strategies. Serves as thought leader in aligning Omnichannel strategy with a client’s business goals and objectives. Expertise spans multiple industry verticals including Pharma, Electronics, Hospitality, Non-Profit, CPG and Financial Services. Constructs customer journey plans and Digital Ecosystems. Evaluates and evolves customer segmentation approaches. Persona Development.Experience with Content Strategy and Go-to-Market (Comms) Planning.Expertise with the creation of technical specification documents. Strong understanding and experience with relational databases.Strong advisory and negotiation skills. Proven ability to work effectively with cross-functional teams and vendors/agencies to lead a project to successful completion. Knowledge of Adobe Analytics, Google Analytics, SEM Rush, CRM Platforms including Eloqua and Salesforce Marketing Cloud.Strategic and Tactical PlanningCustomer Relationship Marketing (Acquisition/Retention/Loyalty)Contact StrategiesCommunications PlanningContent StrategyDatabase MarketingMarketing AnalyticsJourney Frameworks/Mapping & Segmentation
Experience
Crm Lead
Mar 2024 — Present · New York, NY, US
Education
New York University
Certificate in Marketing Strategy and Branding Specialization
London Guildhall University
BA/BSC, Social Policy & Human Resource Management
Skills
- Analytics
- Account Management
- Online Advertising
- Marketing Strategy
- Google Analytics
- Web Analytics
- Integrated Marketing
- Email Marketing
- Project Management
- Ecrm
- E-Crm
- Customer Relationship Management (Crm)
- Digital Marketing
- Digital Strategy
- Crm
- Omniture
- Program Management
- Advertising
- Basic Dreamweaver
- Online Marketing
- Marketing Communications
- Marketing
- Consultation Skills
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