Juliet Eckel

About Juliet Eckel

Hi! My name is Juliet Eckel, and I am a senior at Southern Methodist University\'s Cox School of Business, majoring in marketing and minoring in psychology. In my most recent marketing position at Boys Lie, I gained hands-on experience in digital marketing, content creation, and brand development. I managed the brand\'s social media presence across Instagram and TikTok, created and edited engaging video content, led influencer gifting campaigns, coordinated photoshoots, and supported product launches from start to finish. These experiences sharpened my ability to translate brand identity into content that resonates and performs. I\'m skilled in content strategy, short- and long-form video production, trend research, influencer outreach, campaign planning, cross-functional collaboration, and many other areas across the digital marketing landscape. I bring creativity, attention to detail, a strong work ethic to every project, and a genuine passion for helping brands grow through thoughtful, story-driven marketing. As I approach graduation, I\'m excited to explore new opportunities to make a meaningful impact. Let\'s connect!

Experience

1. Marketing Specialist

   Boys Lie

   Jun 2025 — Present · Los Angeles, CA, US

   Coordinate and manage social content rollouts across Instagram, TikTok, YouTube Shorts,Pinterest, and Snapchat• Support marketing strategy execution for upcoming collection campaigns and promotional events(BFCM, seasonal launches, etc.)• Assist in photoshoot planning and execution, from mood boards to production day coordination• Oversee interns and ensure their deliverables are managed and reviewed properly• Monitor social engagement, audience interaction, and influencer relations and interact with audience by answering messages/dms• Assist with influencer seeding coordination, tracking deliveries and preparing asset sheets• Collaborate with marketing leadership on brand storytelling across digital platforms• Maintain up-to-date marketing asset libraries and Dropbox content• Manage scheduling and contribute actionable insights from marketing and PR meetings• Help build content around restocks, active launched products, previous launched products and overall brand story telling• Aid in specialty projects like collaborations, sample sales, pop up events, etc.

Education

• Southern Methodist University

  Bachelor of Arts - BA, Fashion Media

• SMU Cox School of Business

  Bachelor of Business Administration - BBA, Marketing