Juliet Elias

About Juliet Elias

Passionate about growing brands and finding creative solutions that work for clients and the business. Strategic thinker with a holistic mindset gained from pre-sales, post-sales, and agency-side experience. Successful at helping stakeholders (e.g, agencies, brands, partners) with storytelling through data/analytics, attracting customers, and accelerating revenue streams. Talent for implementing positive change, orchestrating cross-functional collaboration, influencing buy-in on strategic plans, and leading highly productive and efficient teams. Depth of experience across all media types/channels.

Experience

1. Director Sales Planning & Ad Operations

   Marvel Entertainment

   Oct 2021 — Present · NY, US

   Responsible for overseeing the sales, strategy, pricing, reporting, execution and management of the Marvel brand for advertising campaigns. I managed a team that handles the sales planning and campaign execution of custom ad campaigns/events across all Marvel platforms including; Digital (Video/Display/Mobile/Social), Programmatic, Custom Publishing, Print, E-mail, and Sponsorships/Events. I also worked on the pricing and execution for Marvel Super Hero Day events for professional sports teams. In addition, I was the main point of contact for escalations, provided training, business trends, and assisted sales with client/agency meetings/pitches. I utilized marketplace knowledge/experience and data/analytics/reporting to inform/influence decisions and drive revenue. Key Skills- Advertising | Agency Management | Campaign Strategy | Marketing | Customer Communications | Social Media | Team Leadership | Business Partnering | Process Improvement | Pricing | Ad Platforms | Campaign Executive & Activation | Cross Functional Collaboration | Vendor Management | People Manager | Problem Solver | Strategy Influencer | Integrator | Expert Trainer | Excellent Client/Agency Presenter | Recruiting/Hiring | Strategic Planning | Media Planning | Account Management | Omni-Channel Media Experience | Programmatic

Education

• Pace University - Lubin School of Business

  Bachelor of Business Administration (BBA), Marketing/Marketing Management, General

  2003 — 2007

Skills

• Social Media Marketing
• Media Planning
• Publishing
• Facebook
• Web Video
• Online Advertising
• Advertising Sales
• Doubleclick
• Digital Marketing
• Search Engine Optimization (SEO)
• New Media
• Comscore
• Marketing
• SEO
• Social Media
• Digital Media
• Omniture
• Salesforce.com
• Digital Strategy
• Advertising
• Marketing Strategy