Juliet H.

About Juliet H.

Who am I? A senior marketing leader specializing in demand generation, field marketing strategy, and executing global campaigns that fuel growth, build pipeline, and strengthen brand presence. I’ve led numerous omni-channel campaigns, events and programs across enterprise SaaS software in fintech, cybersecurity, oil and gas, and legal tech, always aligning closely with sales leadership and other stakeholders to deliver results that impact pipeline. Colleagues describe me as a collaborative and strategic leader who thrives in fast-paced, high-growth environments. I bring a proven ability to drive integrated campaigns from planning to execution, adapt quickly and consistently deliver measurable impact. I’m known for being resourceful, proactive, and passionate about creating high-quality, high-performing programs that engage key audiences and accelerate revenue.I balance long-term strategic planning with hands-on execution, and I build strong cross-functional partnerships with Sales, Product, Customer Success, RevOps, Creative, and Content teams providing new ideas and strategies backed by data and business insights, ensuring every campaign motion supports go-to-market priorities and delivers real value. My approach is grounded in clear communication, creative thinking, and operational excellence, whether managing complex projects, launching new programs, or aligning stakeholders around a shared goal. And let me share that just for fun: I make a mean brown butter, salted, dark chocolate chip cookie. And that I’m also passionate about plants and succulents! Their ability to grow something whole and beautiful from a single fallen leaf reminds me of the creativity and scrappiness it takes to build standout marketing campaigns from the ground up oftentimes under fast deadlines while managing budget and tightly prioritizing resources.

Experience

1. Director of Marketing

   FINBOA

   Oct 2025 — Present · Houston, TX, US

   Defines and executes the full demand generation and marketing strategy to directly achieve company revenue and growth targets.• Leads the Account-Based Marketing (ABM) strategy and manages all demand channels (digital, content, social, events, email) to build and accelerate the qualified sales pipeline.• Owns the MarTech stack, driving ongoing optimization and developing automation workflows to enhance lead nurturing and customer engagement.• Partners deeply with Sales and Product teams to ensure message alignment, refine Go-to-Market strategies, and build effective lead handoff and cross-selling programs.• Establishes, tracks, and analyzes all marketing KPIs (CPL, MQLs, conversion rates), managing the budget to ensure maximum ROI and data-driven strategic decisions.

Skills

• Product Marketing
• Integrated Marketing
• Collaborative Teamwork
• Exacttarget
• Sales Operations
• Teamwork
• Saleslogix
• Sage
• Marketing Strategy
• Strategy
• Priority Management
• Creative Direction
• Digital Marketing
• Marketing
• Event Management
• Analytical Skills
• Plan, Execute & Coordinate Activities
• Strategic Planning
• Website Management
• Marketing Communications
• Project Management
• Training
• Organization
• Budgets
• Cvent
• Corporate Events
• Client Focus
• Highly Detail Oriented
• Tactical Planning
• Demand Generation
• Trade Shows
• Highly Adaptable
• Event Planning
• Salesforce.com
• B2b Marketing Strategy
• Lead Generation
• Marketing Management
• Email Marketing
• Team Oriented
• Product Management