Julieta Deustua
Senior Field Marketing Manager | Customer Engagement | Operational Excellence | MS in Marketing Analysis & Planning | Executive MBA Candidate
- Role
- Senior Manager, Field Marketing Sodexo Government at Sodexo
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Julieta Deustua
Senior marketing leader (M.A. in Marketing) with strong experience in field enablement, program implementation, and guest experience across multi‑site, highly regulated operations. I’m known for taking standards and turning them into clear, workable execution, helping teams navigate change, and partnering closely with operators and senior leaders in complex environments.I hold a B.A. in Graphic Design, which enables a highly practical, hands‑on approach to marketing, from researching insights to creating and adapting campaign assets to supporting on‑site execution and posterior analysis, while maintaining alignment and consistency across large, geographically distributed portfolios. Bilingual (English/Spanish).Currently pursuing an Executive MBA at Quantic School of Business and Technology (expected January 2027) to deepen my business strategy, operations, and financial acumen. This combined background in marketing operations, design, and program development allows me to connect brand intent with real‑world execution, translating strategy into outcomes teams can deliver consistently and at scale.
Experience
Senior Manager, Field Marketing Sodexo Government
Nov 2022 — Present · Oceanside, CA, US
As a Senior Field Marketing Manager for Sodexo’s USMC contract, I spearhead bi-coastal marketing programs that enhance the Marines\' dining experiences (20 million meals annually), aligning with Sodexo’s rigorous Operational Excellence and Culinary standards. I design targeted engagement strategies to drive participation and satisfaction, while overseeing localized initiatives for Marine Corps installations. By leveraging performance metrics, I optimize program impact and ROI, collaborating with cross-functional teams to deliver cohesive solutions. I foster strong relationships with USMC and Sodexo stakeholders, provide strategic support to operators, and represent marketing in client meetings to boost satisfaction and retention.
Education
Universidad Iberoamericana, Ciudad de México
Bachelor's degree, Graphic Design
Quantic School of Business and Technology
Executive MBA
Le Cordon Bleu _ North America
Cordon Bleu Culinary Arts Certificate, French Cuisine
T. Colin Campbell Center for Nutrition Studies
Plant Based Nutrition Certificate, Foods, Nutrition, and Wellness Studies, General
Ghent University
Master in Marketing Analysis and Planning, Database Marketing. Ghent, Belgium
Precision Nutrition
Sports & Nutrition Coach, Nutrition Sciences
2019
Universidad Iberoamericana, Ciudad de México
Diploma, Marketing Strategy
Skills
- Nutrition
- Social Media Marketing
- Strategic Planning
- Marketing Strategy
- Public Relations
- Business Strategy
- Spanish
- Business Planning
- Team Leadership
- Leadership
- Start-Ups
- Public Speaking
- Customer Relationship Management (Crm)
- Sales Management
- Marketing
- Management
- Project Management
- Social Media
- Strategy
- Negotiation
- Customer Service
- Product Development
- Entrepreneurship
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