Julieta Villicana

About Julieta Villicana

I design and deliver large-scale experiential environments that bring brands to life.With 20+ years of experience across North America, I specialize in leading complex, high-visibility projects—from concept through execution—bridging creative vision with operational delivery.Most recently, I led the experiential floor for Shell’s National Mobility & Convenience Summit (NMCS 2026), transforming a large-scale venue into a fully immersive ecosystem featuring multi-zone activations, a Ferrari F1 showcase, and integrated digital and retail experiences.My work sits at the intersection of:• Experiential strategy• Spatial design• Production execution• Stakeholder leadershipI thrive in fast-paced environments where complexity, creativity, and precision intersect—delivering premium brand experiences that drive engagement and business impact.In addition to my corporate work, I’m a practicing artist, muralist, and sculptor—bringing a unique creative perspective to every project I lead.I’m passionate about creating experiences that connect brands with people in meaningful, memorable ways.

Experience

1. Exhibition Project Manager Global Coordinator

   Shell

   Feb 2025 — Present · Houston, TX, US

   Led the experiential floor strategy for the National Mobility Conference Summit (NMCS) Toronto 2026, delivering a large-scale mobility exhibition within a $1M CAD budget.• Directed development of an immersive showcase featuring Ferrari F1 technology, EV innovation, and a retail-style service station environment demonstrating the future of mobility.• Managed cross-functional stakeholders, agencies, and Shell business partners to deliver a high-impact executive-level event experience.Core Responsibilities• Managed integrated marketing initiatives including trade shows, exhibitions, immersive brand environments, digital campaigns, and global product launches.• Oversaw agency partnerships, fabrication vendors, production teams, and installation logistics for marketing activations. • Managed marketing project budgets ranging from $100k to $3+M• Developed project strategies, creative briefs, timelines, and stakeholder communication plans. • Achieved $500+ cost savings through supplier negotiations and project optimization.

Education

• Universidad de La Salle Bajío, A.C.

  Balchelor's degree, Graphic Design & Marketing

  2000 — 2006

Skills

• Microsoft Powerpoint
• Designing Ios App
• Adobe Premiere Pro
• Marketing Communications
• Facebook
• Illustrator
• Web Design
• Branding
• Digital Photography
• Video Editing
• Visual Communication
• Indesign
• Art
• Logo Design
• Sculpture
• Painting
• Illustration
• Typography
• Image Editing
• Graphics
• Photography
• Brand Development
• Management
• Art Direction
• Advertising
• Magazines
• Marketing
• Art History
• Microsoft Outlook
• Creative Strategy
• Graphic Design
• Layout
• Corporate Branding
• Digital Illustration
• Concept Development
• Pre-Press
• Image Manipulation
• Email Marketing
• Adobe Acrobat
• Visual Arts