Juliet Sage
Commercial Insights Manager @BARK
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WORK HISTORY
Commercial Insights Manager @BARK
New York, NY, US
Owned insights for $75MM+ retail portfolio & relationships with external data providers (Nielsen, Numerator, Qualtrics, retailer portals), standardizing reporting across BARK teams to democratize insights and inform product, marketing, and sales decisions- Led research & analysis to create target consumer demographic & behavior profiles, using Nielsen and Numerator data, to advise on 1, 3, and 5-year innovation pipelines with product, finance, sourcing, & executive teams across BARK’s entire $500MM portfolio- Identified trends and white space opportunities for BARK’s entry into new retail categories of enrichment toys, beds, dental, topper, and supplements through competitive analysis, packaging surveys, and collaboration from product development and sourcing- Launched new products in Target, Walmart, Kroger, Meijer, PetSmart, Chewy, TJ Maxx, and Costco, presenting my sell-in stories to BARK executives, retail key account sales, and external buyers, resulting in over $15MM in incremental sales in the past year- Built 2 custom ChatGPT bots to automate manual data processes, optimize pricing and productivity, and build consumer personae
EDUCATION
Northwestern University
Bachelor's degree, Learning and Organizational Change
Heschel School
High School Diploma
ABOUT JULIET SAGE
I\'m a recent graduate from Northwestern University, where I majored in Learning and Organizational Change, minored in Business Institutions, and earned certificates in Integrated Marketing Communications and Leadership. I am a strategic thinker, creative problem-solver, natural leader, and adaptable collaborator. When I just can’t juggle one more ball, or grasp the closest star, I search my soul, then my thoughts, and put on my biggest smile, my unique and signature style.
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