Julie Suntrup

WORK HISTORY

EDUCATION

SKILLS

ABOUT JULIE SUNTRUP

I\'m a mileage junkie in consumer goods. As a consumer goods brand builder, I integrate brand strategy, marketing and new product innovation to create legacy brands, lead high-performing teams and streamline operations. My hallmark is effectively stealing share by managing cross-functional teams to deliver on key strategic imperatives - reliably, efficiently, and drama-free - to collectively hit growth milestones. I do this by balancing a return on labor AND a return on investment to get further, faster, with fewer mistakes. As a result, I build strong legacy brands.I’ve spearheaded initiatives throughout my career garnering outstanding market response for consumer brands, such as: 5-hour Energy, BIORAY, Budweiser, Coca-Cola, Colgate, Conagra, Dickies Apparel, Freshpet, Frigidaire, JM Smucker, Kellogg\'s, PepsiCo, QuikTrip, Schwazze, Silpada Designs, Smartwater, The Limited, Tom\'s of Maine, Vitaminwater, and WK Kellogg Co. CORE COMPETENCIES Strategic planning, market growth and brand assessments Partnership development Brand strategy, differentiation and positioning Brand identity development (corporate, consumer or B2B brand; environmental design) Managing effective agency and strategic partnerships Market landscape and whitespace analysis | industry trends and category insights New product innovation | GTM planning & execution INDUSTRY IMPACT Streamlined CPG product development with stage-gate process to lead cross-functional team innovation, driving market expansion and revenue growth for multiple cannabis retailers Designed and executed nation\'s largest brand introduction for Glacéau Vitaminwater, positioning exit to Coca-Cola, creating $68M, seven-year partnership, and driving a 119% program expansion Launched QuikTrip’s first mobile app, simultaneously introducing fresh food from the QT Kitchens, driving significant revenue from new product offering, resulting in retail store growth from 750 to in five years Created partnership alliance with industry-first supplier summit, S3, achieving a 7%-10% reduction in COGS and ultimately contributing 2M+ in annualized EBITDA through the development of a retail promotional model 7x producer of 8-12M Anheuser-Busch Sales Convention, a four-day, live business meeting and expo showcasing messaging of top leadership, brand plans and new products Achieved up to +330% CTOR (Click-to-Open Rate) through the strategic activation of key loyalty drivers and effective customer segmentation Working together, we can unlock the full potential of your brand. ⇨ j••••@briochebrand.com