Julie Sukosd

Senior Marketing Executive | Driving Direct Growth, Loyalty, and Customer Experience

Role
Senior Director at Red Roof
Location
Columbus, OH, US
LinkedIn followers
500 followers

About Julie Sukosd

I build brands that captivate, convert, and keep customers coming back. Whether breathing new life into legacy brands, scaling high-growth startups, or reimagining customer journeys, I blend data-driven strategy with creative execution to fuel sustainable growth. Partnering across teams, I turn insights into action—crafting bold marketing strategies, launching innovative products, and optimizing every touchpoint for impact.Selected Achievements: Revenue Turnaround Growth: Revitalized a DTC brand from bankruptcy to triple-digit YoY growth. Customer Retention Mastery: Boosted customer retention by 30% through personalized email flows and upsell strategies, improving LTV by 25%. Lifecycle Marketing Leadership: Reduced CAC by $40 and increased conversion rates by 500 basis points, driving a 20% revenue uplift and positive EBITDA.Beyond work, you’ll find me strength training, diving into the latest in tech and marketing, or creating art—whether on canvas or in the way I shape brand narratives. If you’re looking to scale, innovate, or disrupt the DTC space, let’s connect.Specialties: Strategic Revenue Growth Planning | Executive P&L Oversight | Product Innovation Development | Advanced Lifecycle Marketing Strategies | Customer Retention Loyalty Optimization | High-Performance Team Leadership | Digital Merchandising Strategy | Data-Driven Executive Decision Making | Omnichannel Marketing Leadership | E-commerce Strategy Optimization | Subscription Model Development Scaling | Go-To-Market Strategy Execution | Brand Equity Market Positioning | Consumer Insights Analysis Application | Advanced A/B Testing Experimentation

Experience

  1. Senior Director

    Red Roof

    Dec 2025 — Present · New Albany, OH, US

Education

  • The Ohio State University

    B.S., Fashion Merchandising, Marketing

Skills

  • Marketing
  • Mobile Marketing
  • Sales
  • Advertising
  • Web Analytics
  • Integrated Marketing
  • Competitive Analysis
  • Leadership
  • Market Research
  • Retail
  • Direct Marketing
  • Brand Development
  • Product Marketing
  • Merchandising
  • Social Networking
  • Brand Awareness
  • Social Media Marketing
  • Interactive Marketing
  • Online Advertising
  • Sem
  • Multi-Channel Marketing
  • Marketing Management
  • Email Marketing
  • Online Marketing
  • Omniture
  • Digital Media
  • Social Media
  • Adobe Creative Suite
  • Lead Generation
  • Customer Acquisition
  • Fashion
  • Ppc
  • Google Analytics
  • Strategic Planning
  • Management
  • Web Marketing
  • Communications Audits
  • Customer Insight
  • Digital Marketing
  • Brand Management

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Julie Sukosd — Senior Director at Red Roof in Columbus, OH, US | Unifers