Julie Scherr

Experience

1. Senior Vice President, Revenue Operations

   Kin Euphorics

   May 2023 — Present · Portland, OR, US

   Scaled a wellness brand with process development, operational excellence, and optimization of all sales channels. As an early employee, I have brought key creative perspective and experience, elevating both business strategy and a brand that has proved pivotal to the non-alcoholic beverage boom. Hired and manages an in-house team, including creatives, marketing, e-commerce, and a website developer. Created and implemented an operations-to-sales SOP to optimize production and shorten the cash-to-conversion cycle. Positioned and launched three new beverages, from development and naming to packaging and positioning. Managed asset development/distribution and the overarching product launch timeline. Concepted, rebuilt, and launched Kin’s e-commerce website to drive a 200% increase in month-over-month conversion rates. Built and now owns the direct-to-consumer operating budget, which has resulted in a 7% business profit margin increase YoY. Increased the DTC business contribution margin from 3% to 40% in one calendar year, partnering with Operations, Finance, and Creative, consolidating vendor relationships, and optimizing the supply chain. Steered the investment and launch of Kin’s first Digital Asset Manager, negotiating the contract for a partnership platform that has created internal time savings and partner/distributor value. Aligned organizational focus to more meaningful priorities with business impact, increasing the emphasis on e-commerce and visual messaging to attract interest to a new category. Created and implemented an end-to-end asset development and a handoff process between Creative, Sales, Marketing, E-Commerce, and Operations to regularly achieve month-over-month revenue growth, increase brand awareness, and mark Kin’s highest grossing sales quarter in business history ($1M+).

Education

• Brandeis University

  B.A., Spanish, History

  2004 — 2008