Julie Royer Coutts

WORK HISTORY

EDUCATION

ABOUT JULIE ROYER COUTTS

Experienced Event Director and former Head of Marketing & Communication with over 8 years experience in world class events, in the sports of cycling and professional sailing. My cross-functional and versatile experience allows me to have a comprehensive understanding of the sports industry and event positioning whilst my communication and marketing background will ensure a creative strategy for development. Areas of expertise- Business management and strategic development - Operations direction and planning and on-ground delivery for major sport events - Risk assessment and Health & Safety - Contracts negotiation and deal structuring - Account management for key stakeholders working with B2C and B2B brands, host cities, governing bodies and international sports federations- Team leadership and management of a 30 people team - Budget allocation, management and financial reporting - International public relations, marketing and communications strategic direction and delivery Skills - Deep understanding of global sports industry including mass participation events - Demonstrated ability to work under pressure - Excellent problem-solving skills and autonomy - Flexibility and the ability to react quickly in a fast moving and changing environment - Reliable, efficient, enthusiastic and not afraid of challenges - Business fluency in English, mother-tongue French