Julie Roth
Enterprise Digital Marketing Specialist at Columbus McKinnon
- Role
- Digital Marketing Specialist at Columbus McKinnon
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Julie Roth
Accomplished, enterprise level Digital Marketing Specialist in a B2B organization with 20+ years experience developing integrated marketing strategies that drive growth and increase brand recognition. Successfully lead cross-functional teams and managed high-volume, complex projects. Effective project management skills ensuring projects completed on time with all stakeholder needs met. Creative problem-solver, strategic and highly organized, with a passion for improving processes and increasing inefficiencies. Enjoy challenge of identifying innovative communication tools and creating solutions for engaging and motivating consumers. Possess high level of integrity and work ethics. Have successfully adapted core capabilities across multiple industries including government contract engineering, educational software, consumer electronics, building products, and material handling. Held Top Secret clearances for 15 years responsible for classified projects and material handling.Specialties: Marketing Communications, Digital Marketing, Marketing Automation, SEO Optimization, Content Development, Brand Management, Project Management, Strategic Marketing, Account Management, Retail Merchandising, Cross-functional Teamwork, Vendor Management, Proposal Development, Content Creation, Creative/Art Direction, Editing, Product Launch, HTML Email, Visual Merchandising, Problem-Solving, Critical-Thinking, Graphic Design, Web Design
Experience
Digital Marketing Specialist
Jun 2021 — Present · Charlotte, NC, US
Digital Marketing Specialist, supporting enterprise-level digital marketing initiatives. Focused on supporting global digital marketing efforts for all Columbus McKinnon brands, including development of optimized web content, digital engagement channels, and expanding the reach of our lead generation efforts.I also provide training to CMCO’s global marketing teams in the development of multi-lingual global websites on the Optimizely website platform and InRiver PIM system that support our website and product configurator.
Education
Central Piedmont Community College
Web Application Development - MEAN Stack
2016 — 2016
Washington State University Vancouver
Certification, Web Design and Development
2000 — 2000
Pioneer Pacific College
Associate of Arts and Sciences (AAS), Business Marketing and Sales
2004 — 2004
Pioneer Pacific College
Associate of Arts and Sciences (AAS), Business Administration
2003 — 2004
Central Piedmont Community College
Project Management Plus Certification, Project Mangement
2016 — 2016
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