Julie Rice

About Julie Rice

Omnichannel marketing leader with a proven track record of driving business growth through integrated, data-driven strategies across pharma, retail, and CPG. I specialize in shaping brand strategy within the customer journey—delivering seamless, personalized experiences across digital, CRM, paid media, web, social, and email.I bring expertise in brand positioning, go-to-market strategy, and campaign development, alongside deep experience in lifecycle marketing, segmentation, and marketing automation. I\'ve built and scaled loyalty and retention programs spanning CRM, eCommerce, and patient support models that increase customer value and deepen brand advocacy. My approach is grounded in insights—leveraging market research, A/B testing, and predictive analytics to optimize content, channel mix, and performance across the customer experience.A natural collaborator, I lead high-performing teams and cross-functional partnerships to execute with agility and impact. With a strong foundation in regulated industries, I’m known for balancing innovation with compliance—ensuring brand alignment, business growth, and customer relevance.Core Expertise:• Brand Strategy, Messaging & Go-to-Market Planning• Omnichannel Engagement (CRM, Web, Social, Email, Paid Media)• Loyalty & Retention Programs, Lifecycle Marketing, Segmentation & Personalization• Analytics, Insights, Market Research & Performance Measurement• Cross-Functional Leadership & Stakeholder Alignment• Agency & Partner Management | Agile ExecutionI believe in meeting customers where they are—creating authentic, data-informed interactions that build trust and elevate the brand experience. I’m also passionate about mentoring teams and creating a culture of collaboration, creativity, and accountability.Outside of work, you’ll find me exploring new destinations, enjoying great food, spending time in nature, and cherishing moments with family and friends.

Experience

1. Director, Omnichannel Integrated Experience & Engagement

   Ionis Pharmaceuticals, Inc.

   Jul 2025 — Present · Los Angeles, CA, US

Education

• San Francisco State University

  BA, Speech and Communications

Skills

• Creative Direction
• Program Management
• Strategic Planning
• Engagement
• Account Direction
• Brand Development
• Mobile Marketing
• Marketing Communications
• Online Advertising
• Thought Leadership
• Marketing Management
• Email Marketing
• Loyalty Programs
• Business Development
• Pop Culture
• Digital Marketing
• Relationship Marketing
• Web Project Management
• Media Planning
• Management
• Program Development
• Crm
• Online Marketing
• Digital Strategy
• Marketing
• Integrated Marketing
• Team Leadership
• Strategy
• Strategic Creative Development
• Brand Management
• Direct Marketing
• Content Strategy
• Marketing Strategy
• Entertainment
• Creative Strategy
• Leadership
• Rewards Programs
• Advertising
• Public Relations
• Social Media