Julie Rampello

About Julie Rampello

After 25+ years in the IBM Maximo and EAM ecosystem, I’ve seen firsthand that strong technology alone isn’t enough. Growth, credibility, and differentiation increasingly depend on how clearly expertise is communicated.Through Max Content Solutions, I help IBM Maximo and EAM service providers strengthen their visibility and authority with clear, consistent, and search-driven content.Content Writing & SEO for Maximo Service ProvidersI work with providers on:• Content strategy and planning• Thought leadership articles and blogs• Social content and SEO-driven messaging• Webinars, guides, and positioning supportThe focus is practical and results-oriented: helping providers articulate what they do, who they serve best, and why their experience matters — without hype or generic messaging.MaxSelect™ — Independent Buyer-Side Advisory (Provider-Neutral)In a separate and intentionally firewalled role, I also created MaxSelect™, an independent, buyer-side advisory service for organizations navigating high-stakes Maximo decisions.Under MaxSelect™, my role is limited to independent service provider selection and evaluation, including:• Helping customers select providers for new implementations• Evaluating provider readiness for upgrades and MAS migrations• Assessing fit when considering a provider change• Providing second opinions on provider alignment in troubled projectsMaxSelect™ is intentionally provider-neutral:• No referral fees or commissions• No provider representation• Advisory only — no implementation servicesThe goal isn’t to tell clients who to choose, but to help them pressure-test fit, reduce risk, and make defensible decisions before contracts are signed.Working on both sides of the ecosystem provides valuable perspective — but independence in buyer decisions is non-negotiable. Provider content engagements and MaxSelect™ advisory work are kept strictly separate to preserve trust on both sides.If you’re a Maximo service provider looking to strengthen your voice, or a customer seeking a calm, experienced second opinion, I’m always open to a conversation.

Experience

1. Owner Eam Content Strategist & Branding Specialist

   Max Content Solutions

   Jul 2025 — Present · US

   Maximo Content Solutions – We create Maximo and other EAM related Content that drives business! Lead Conversion Content Writing – Landing pages, blogs, and CTAs built to turn traffic into qualified leads. SEO Optimization – Actionable SEO insights to boost visibility, sharpen messaging, and attract the right audience. Email Marketing – Email strategies designed to increase engagement, drive conversions, and retain customers. Brand Identity – Positioning and identity support rooted in Maximo/EAM credibility and market leadership. Marketing Content Calendars – Purpose-built content planning to stay consistent, save time, and amplify results. MaxSelect™ Advisory – Independent guidance to help Maximo customers evaluate and select the right service providers—without bias or referral fees.Want to establish your authority in the IBM Maximo space? Let’s talk!

Education

• Xavier University

  Train-the-Trainer / How Adults Learn Program

• Cincinnati State Technical and Community College

  Associate's degree, Marketing Management

• Cincinnati State Technical and Community College

  Business Computer Programming

  2018

Skills

• Cmms
• Equipment Maintenance
• Preventive Maintenance
• Renewable Energy
• Inventory Management
• Supply Chain Management
• Supply Chain Operations
• Maximo
• Asset Management
• Reliability
• Software Implementation
• Software Project Management
• Operations Management
• Continuous Improvement
• Integration
• Energy
• Manufacturing
• Transportation
• Maintenance Management
• Building Maintenance
• Architecture Management
• Asset Managment
• Work Orders
• Maintenance & Repair
• Planned Preventative Maintenance
• Enterprise Asset Management
• Professional Services
• Training
• Maximo in the Cloud
• Maximo Hosting
• Eam
• Maintenance Planning
• Maintenance & Reliability
• Ibm Maximo
• Maximo Training
• Asset Management Software
• Mro
• Maximo Consulting
• Maximo as a Service
• Maximo Support