Julie A. Peden
Vendor Marketing Manager - Microsoft Surface and Qualcomm Technologies @TD SYNNEX
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WORK HISTORY
Vendor Marketing Manager - Microsoft Surface and Qualcomm Technologies @TD SYNNEX
Mississauga, ON, CA
In this role, I combine strategic marketing execution, event management, financial accountability, and vendor relationship management to drive profitability and differentiation in the marketplace. I have a deep understanding of the IT channel ecosystem, including resellers, distributors, and system integrators, and a proven track record in managing marketing campaigns, channel development, and partner relationships within the IT sector.
EDUCATION
George Brown Polytechnic
Real Estate , Segment I, II, III
George Brown Polytechnic
Business Administration, Marketing
SKILLS
ABOUT JULIE A. PEDEN
Skills and Core Strengths:• Strategic Marketing & Campaign Development: Expertise in developing and executing marketing strategies to drive growth and brand differentiation.• Vendor & Stakeholder Relationship Management: Building and nurturing long-term relationships with vendors, partners, and stakeholders.• Digital Marketing & Technology (CRM & SEO/SEM): Skilled in leveraging digital marketing tools and technologies, including CRM and SEO/SEM.• Customer Insights & Data Analytics: Proficient in collecting, interpreting, and aligning customer insights to inform strategic decisions.• Innovation & Growth: Focused on exploring new markets, fostering partnerships, and driving business expansion.• Budget & Financial Planning: Expertise in managing budgets and financial planning to maximize ROI and ensure financial stability.• Event Leadership & Project Management: Proven ability to lead and manage complex events, ensuring flawless execution and exceeding client expectations.• Team Leadership & Talent Development: Experienced in recruiting, training, and managing teams to achieve business goals and deliver exceptional results.I’m also deeply committed to fundraising for the *Ride to Conquer Cancer*, having participated as a rider for five years so far and earned a golden helmet in recognition of my dedication. To date, I’ve raised over $32K for the cause.
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