Julie Oconnor
VP Global Marketing, Lifestyle at Authentic Brands Group
- Role
- Vice President Global Marketing - Lifestyle at Authentic Brands Group
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Julie Oconnor
Experienced Marketing Executive skilled in digital and offline media strategies. Consistently implements successful promotional strategies and integrated campaigns, driving sales, brand awareness, brand loyalty and customer traffic and conversion. A trusted partner, results oriented leader and team player skilled in marketing strategy and development, partnerships & events marketing. Meets sales goals, handles marketing budgets, and manages relationships with direct and cross functional team members. Specialties:Sales Orientation, Leadership, Commercial Awareness, Social Media Marketing, Trend Analysis, Merchandising, Content Development, Marketing Strategy, Customer Acquisition, Strategic Planning, Email Marketing, Integrated Marketing, Customer Engagement, Talent Training and Development
Experience
Vice President Global Marketing - Lifestyle
Apr 2024 — Present
Education
University of Scranton
Bachelor of Arts (B.A.), Communication
Udacity
Digital Marketing Nanodegree
2019 — 2019
Skills
- Merchandising
- Social Media Marketing
- Microsoft Excel
- Marketing
- Apparel
- Trend Analysis
- Customer Service
- Management
- Advertising
- Retail
- Fashion
- Inventory Management
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