Julien Perronneau

WORK HISTORY

EDUCATION

ABOUT JULIEN PERRONNEAU

15+ years in marketing with a focus on digital and eCommerce leading multi-million dollar online businesses for brands in North America and Europe. International profile, bilingual, entrepreneurial and coaching leadership mindset, and a passion for projects that start with \"we\'ve never done this before\". Dual Canadian and French citizenship.**Core Competencies:**> eBusiness Management: P&L responsibility, financial planning, profitability modeling, budget oversight, and in-depth reporting.> Digital Marketing Strategy: Expertise in branding, content marketing, customer experience, and conversion optimization, with a focus on influencer and social commerce.> Digital Communications: Navigating crisis management, developing ePR strategies, and managing brand communications across social channels.> Performance Marketing: Proven success in driving media traffic from awareness to conversion through channels like SEM, SEO, social, and affiliation.> CRM & Customer Retention: Designing and managing loyalty programs, acquisition/retention strategies, and omnichannel CRM initiatives (email, SMS, etc.), managing contact centers.> Website Strategy & Optimization: Leading full-scale website continuous improvement (agile method, management of a product backlog), redesigns, implementing new features, enhancing customer journeys, and running A/B testing initiatives.> Conversion Enablement: Deploying tools such as live chat, discovery programs, and appointment booking to enhance the customer journey.