Julienne K. Jenkins
Digital & Social Media Committee, West Coast Chapter @Association of National Advertisers
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WORK HISTORY
Digital & Social Media Committee, West Coast Chapter @Association of National Advertisers
San Francisco, CA, US
The Digital & Social Committee, West Coast Chapter is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations.Upon completing ANA\'s Brand Building Certificate Program, I have acquired a diverse set of skills critical for effective brand management and development-Crafting a strategic execution framework-Setting SMART goals for clear, attainable objectives-Applying Porter\'s Five Forces for competitive analysis-Identifying Critical Success Factors crucial to brand success-Conducting thorough audience segmentation-Analyzing the competition to stay ahead-Developing a compelling brand promise-Aligning with Sustainable Development Goals for ethical growth-Understanding brand origin and its impact-Evaluating customer needs for better service delivery-Exploring brand archetypes for defining brand character-Crafting a meaningful purpose statement that resonates-Mastering digital marketing strategies for modern outreach-Creating a solid marketing promise-Utilizing StoryBrand frameworks for narrative development-Conducting customer empathy evaluations to understand perspectives-Mapping the customer journey to identify key touchpoints-Integrating best practices for seamless brand experience-Planning effective brand activation strategies-Utilizing a sponsorship scorecard to measure partnership impact
EDUCATION
The Johns Hopkins University
MA in Communication, Health Emphasis
Utah State University
BA in Journalism and Communication (Magna Cum Laude), Minor: Management
Harvard Medical School
Master’s Certificate: Media and Medicine
SKILLS
ABOUT JULIENNE K. JENKINS
CAREER HIGHLIGHTSTraining with Stephen Covey\'s publicist (Stephen Covey is author of The Seven Habits of Highly Effective People)Managing Tahitian Noni\'s Rewards program in several international markets, including Taiwan, Hong Kong, Japan, Israel, Singapore, Malaysia, Mexico, Canada, Germany, Norway, United Kingdom, Australia, New Zealand, Brazil, and many more Hosting MonaVie’s Twitter and Facebook event coverage from the Academy Awards gift suitesBrokering a beta partnership between Pinterest and Overstock.com, leading to first-to-market mobile and pin enhancements (featured in TechCrunch)Developing the \"O and Home\" Twitter Party featuring HGTV designer Angelo Surmelis, resulting in more than three million impressions, and more than tweets in less than an hourWorking on the FranklinCovey events team the year Jim Collins, author of Good to Great, was featured as the keynote speakerSpecialties: Social Media Marketing StrategyMobile MarketingApp Store OptimizationNational Media and Blogger RelationsGift Lounge Sponsorships and Contract NegotiationCrisis ManagementFilm and TV Brand IntegrationLoyalty Program DevelopmentProduct PlacementSocial Media Tools: Sprinklr, Talkwalker, Adobe Social, Argyle Social, Buddy Media, Buffer App, CoTweet, Curalate, Facebook Insights, Google Alerts, HootSuite, Klout, Meltwater, OfferPop, Pinpuff, PinReach, SimplyMeasured, Shoutlet, Sprout Social, TweetDeck, Vocus, and Wildfire.Mobile Tools: App Annie, Tune (HasOffers), Upsight (Kontagent), Searchman, and Flurry.
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