Julie Wetherell

About Julie Wetherell

With 14 years of dynamic experience in healthcare and pharmaceutical communications, I am a results-driven professional specializing in public relations and marketing. My journey has been marked by a commitment to transforming data into strategic decisions that not only elevate brand presence but also contribute to the bottom line. Strategic Marketing and Public Relations Achievements: • Translated complex data into actionable insights, driving decisions that have positively impacted brands. • Demonstrated proficiency in creating and executing effective marketing strategies and campaign plans across various channels. Financial Oversight and Leadership Responsible for overseeing revenue, resources, and budgets exceeding $20M, I have consistently guided organizations towards financial success while ensuring optimal resource utilization. Award-Winning Campaigns My campaigns have consistently received industry recognition, winning prestigious awards from: • WomenHeart • Medical Marketing & Media • DTC National Advertising Awards • US Customer Experience Awards • PRWeek • WEGOHealth This acknowledgment highlights not only the creativity and innovation embedded in my work but also the ability to make a lasting impact on diverse audiences. Collaborative Leadership Believing in the power of collaboration, I have fostered inclusive workplaces where every voice is not only heard but also valued. This collaborative spirit has consistently led to the achievement of optimal outcomes. Diverse Disease States and Nonprofit Care My expertise spans across various disease states, including optometry/ophthalmology, cardiovascular, Type 1 diabetes, HIV, and respiratory. I have also engaged in nonprofit care, showcasing a holistic understanding of the healthcare landscape. Media and Marketing Integration • Collaborated with media teams to drive impactful results, maximizing the use of diverse media channels. • Established a creative approach to media utilization, ensuring that each channel contributes effectively to the overall marketing strategy. • Proficient in building and executing marketing strategies across TV/video, digital, social, CRM, POC/POS, and earned channels. • Consistently delivered campaigns that not only met but exceeded objectives, showcasing a comprehensive understanding of the marketing landscape.

Experience

1. Vice President

   Targetbase

   Mar 2022 — Present

Education

• The University of North Carolina at Chapel Hill

  B.A., Journalism and Mass Communication

  2006 — 2010