Julien Zehnacker

International Brand Manager Cointreau @Rémy Cointreau

Project Management:\\\\nNew packaging development based on customer studies & brand needs. Consumer test results overachieved industry standards (IPSOS).\\\\nCreation of a launch toolkit within a new global 360° brand campaign. Workshop with brand key markets and dedicated digital activation created with digital team.\\\\nSwitch plan management to ensure local launches and stock management. Write off objectives overachieved and crisis situation management.\\\\n\\\\nAsian markets:\\\\nDirect contact with local brand managers for brand plans & activations validation. Region sales increased with best practices developed.\\\\nBrand strategy adaptation based on market trends and competitors studies.\\\\n\\\\nEducation:\\\\nCreation of assets for employees & partners trainings on brand know-how & key selling point. Brand educative app traffic increased by 10% and sales dedicated assets developed.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n