Julien Delalande
Studio Brand Director @Ubisoft Annecy
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WORK HISTORY
Studio Brand Director @Ubisoft Annecy
Annecy, FR
Strategically spearheading brand strategy for Ubisoft Annecy IPs, my role involves meticulously crafting and evolving the brand DNA, territory, and visual identity to ensure maximum marketability. I leverage deep consumer and market insights to position our brands and products effectively in a competitive landscape. My approach to enhancing brand awareness is multifaceted, incorporating successful brand partnerships, licensing deals, athlete endorsements, and impactful co-marketing and sponsorship activations, including significant involvements like the Olympics and Xgames licenses in 2018 and collaborations with over 50 renowned sports and video game brands.I lead ROI-focused communication campaigns, skillfully employing a diverse array of innovative, rich, and static assets tailored for various platforms such as digital media, press, and events. This strategic approach ensures sustained brand awareness and interest, resonating with our target audience. Additionally, I adeptly manage production, brand and communication teams, guiding them to execute our vision effectively and contribute to each brand\'s overarching success
EDUCATION
University of Lille 1 Sciences and Technology
COMEX, international trade
University of Portsmouth
DLIT, International Trade
INSEAD
Strategy in the Age of Digital Disruption
SKILLS
ABOUT JULIEN DELALANDE
Senior Marketing Leader | Driving Growth & Brand Innovation in Video Games & SportsWith over 15 years of experience, I specialize in crafting and executing strategies that drive growth, build iconic brands, and captivate audiences in the video games and sports industries. My expertise spans brand development, strategic planning, product creation and cross-functional team leadership, delivering impactful results through innovative and data-driven marketing.Key Highlights:• Brand Strategy & Positioning: Shaped the DNA and unique positioning for renowned brands like Riders Republic, Steep, Assassin’s Creed…• Market Growth: Achieved the acquisition of millions of players on several brands, through innovative branding experiences and ROI driven marketing campaigns.• Partnerships & Licensing: Developed high-profile collaborations with global entities like the IOC (Olympic Games), ESPN (X Games), and over 50 sports brands.• Team Leadership: Led large dynamic teams, fostering collaboration, innovation, and excellence in campaign delivery or product development.• Esports Development: Pioneered Ubisoft’s esports division, driving competitive strategies and global tournaments for Rainbow 6.Core Competencies:Business development, Strategic planning, brand management, market analysis, team management, P&L monitoring, and execution of multi-channel marketing campaigns across digital, media, and event platforms.I’m passionate about pushing boundaries to create memorable experiences that resonate with players, fans, and partners. Outside of work, I channel my drive into marathon running and coaching youth football, embracing challenges with enthusiasm and dedication.Let’s connect!
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