Julien Cebrian

Partner Marketing Manager @Ankama

Roubaix, FR

Development and implementation of international Go-to-Market strategies, overarching strategic planning, budget management, and post-mortem analysis.• Definition of brand positioning and targeted audiences.• Oversight of the creation of graphic guidelines and assets aligned with diverse objectives/channels (keyart, logo, trailer, website, CRM).• Coordination of cross-functional teams including studio, marketing, communication, content production, merchandise, social, and community.• Close collaboration with co-publishing partners, including transmedia considerations (video games, webtoons, animation, publishing).• Synchronization and performance tracking with press relations, influencer, creative, and media agencies, as well as digital platforms (Steam, Google, Apple, Nintendo). Organization of trade shows and events.• Management of a team consisting of two individuals: a brand manager and a release manager.

Université Sorbonne Nouvelle

Licence

Université Sorbonne Nouvelle

Maîtrise