Julie West

About Julie West

With a passion for driving innovation in digital marketing, marketing technology, and customer experience, I am a seasoned leader with a track record of success in building global brands and inspiring high-performing teams. Throughout my career, I\'ve demonstrated a knack for managing multimillion-dollar budgets and delivering impactful customer engagement strategies that drive sales, capture market share, and enhance company valuation.My expertise lies in crafting and executing comprehensive marketing strategies that leverage cutting-edge technologies to create seamless omnichannel experiences for customers. I thrive on data-driven decision-making, using analytics to inform strategic initiatives and drive measurable results.A strong advocate for diversity, equity, and inclusion, I take pride in building diverse teams characterized by high integrity and a strong sense of belonging. By fostering an environment of collaboration and continuous learning, I empower my teams to consistently deliver best-in-class solutions and drive exceptional performance.• Key Competencies:• Digital Transformation• Marketing Technology• Marketing Strategy• Customer Experience• Omnichannel Marketing• Data-Driven Decision Making• Strong Leadership• Analytics• Problem Solving• Cross-Functional Team Collaboration• Lifelong LearningI am driven by a relentless pursuit of excellence and a commitment to driving positive change in the ever-evolving landscape of marketing and technology.KEY ACCOMPLISHMENTS• Q2 2020 Chairman\'s You Can Make a Difference Award for leading development of platform to deliver personalized digital marketing experiences at scale• Achieved Colgate Best Digital Innovation Award (2018) for leading “Gravity Hub” initiative, customer data platform• Received L2 Digital Marketing Genius Award, achieving top 4% of brands identified as genius status (2017, 2018)• Achieved Harley-Davidson CI Black award for customer research that increased Wall Street valuation 12%

Experience

1. Marketing Technology Manager

   Bio-Rad Laboratories

   Apr 2023 — Present · Hercules, CA, US

   Corporate and global role responsible for the architecture and operations of key technologies in our marketing stack, as well as intake and evaluation of potential new technologies. Drive optimization of tools and work closely with our vendors to ensure that we are getting the most value out of our company-wide marketing technology investment. Partner with the other members of the Digital Experience Team, our IT organization, the Sales and Service Operations organization, and stakeholders across the business units and regions to ensure our technology stack is supporting our critical marketing initiatives.

Education

• Loyola University Chicago

  MBA, International Business, Values Based Management

  2003 — 2005

Skills

• Crm Databases
• Intellectual Property
• Leadership
• Market Planning
• Market Research
• Strategy Development
• Business Intelligence
• Negotiation
• Marketing Management
• Market Analysis
• Online Marketing
• Email Marketing
• Account Management
• Data Analysis
• Campaign Management
• Segmentation
• Budgeting
• Sales
• Strategy
• E-Commerce
• Global Marketing
• New Business Development
• Management
• SEO
• Database Marketing
• Marketing
• Strategic Planning
• Crm Integration
• Sem
• Digital Marketing
• B2b
• Customer Relations
• Team Leadership
• Direct Marketing
• Customer Service
• Competitive Analysis
• Team Management
• Product Marketing
• Social Networking
• Lead Generation