Julie Matthai
Product Manager | Pricing Analyst | Revenue Manager | Project Manager | Marketing Manager
- Role
- Senior Revenue Pricing Analyst at Apple Leisure Group
- Location
- Grafton, WI, US
- LinkedIn followers
- 500 followers
About Julie Matthai
Marketing professional with over 25 years of experience in a variety of areas including…
Experience
Senior Revenue Pricing Analyst
Sep 2010 — Present · Milwaukee, WI, US
Revenue management professional for Funjet Vacations, Apple Vacations, United Vacations, Southwest Vacations, Cheap Caribbean, Beach Bound, Travel Impressions and Blue Sky Tours with experience across domestic and international destinations. Responsibilities included budgeting and forecasting, pricing strategy, project management, process improvement, quality control, technology testing plus staff management and training.• Architected revenue management tactics to improve consumer direct business via strategic offsets, promotional codes, pricing adjustments, net rate reductions and air credit offers, bolstering annual revenue by $35M and a 50% increase in EBITA.• Directed process improvement projects including automating competitive data collection via process mapping, developing pricing and promotional formulas/PCIs, providing dashboard feedback and data testing, increasing weekly competitive shops from 200 data points to 30K.• Launched pulse price testing by analyzing need destinations, calculating offer ROIs and implementing tactical pricing, gaining $1.2M in incremental sales and $90K profit.• Orchestrated United Vacations competitive positioning research and tactical pricing for cross promotional bookings via unitedairlines.com, resulting in $400K in initial incremental revenue.• Collaborated cross-functionally to introduce a Group travel product on United Vacations by establishing policies, pricing and communications, enabling an enhanced product line for agents.• Developed car pricing strategies company-wide utilizing reduced nets, strategic offsets and website merchandising, bolstering car profit growth by 30% and increasing car coop by 20% to $2M. • Resolved issues surrounding pricing, inventory and website content, identifying a pricing error and coordinating with the technology team to script a deletion of over 156K incorrect records.
Education
University of Wisconsin-Milwaukee
Master of Business Administration - MBA, Marketing
1997 — 2001
University of Wisconsin-Madison
Bachelor's degree, Marketing/Communications
1995 — 1997
University of Wisconsin-Stevens Point
Bachelor's degree, Communications
1993 — 1995
Skills
- Product Management
- Pricing Analysis
- E-Commerce
- Marketing Strategy
- Advertising
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