Julie Lizer

About Julie Lizer

With over 20 years of experience in market research and consumer insights, I help uncover what motivates people, so that businesses can make the right decisions about what and how they sell. As the President of Research and Insights at Mintel International, I lead our consumer and market research teams to create and deliver insights and recommendations that our clients can action.I am passionate about developing people in a way that benefits them as individuals, our company as a whole, and our clients. I believe strongly in strengths-based coaching: focusing on the areas where individuals are already strong and helping them master and channel those strengths productively.

Experience

1. Global President of Research & Insights

   Mintel

   Jun 2020 — Present

   Lead global teams in the collection of primary consumer research, data analysis, and insights creation. My team publishes over reports annually. These reports help business identify opportunities for new product innovation, optimize their marketing efforts, and expand market share through new consumer audiences. We were early into AI adoption, finding ways to improve our productivity without losing the critical human aspect of interpreting consumer behavior.

Education

• Butler University

  Bachelor of Science - BS

Skills

• Consumer Insight
• Focus Groups
• Questionnaire Design
• Segmentation
• Survey Design
• Analysis
• Market Analysis
• Primary Research
• Qualitative Research
• Quantitative Research
• Marketing Research
• Market Research
• Competitive Analysis
• Market Intelligence
• Strategy
• Survey Research
• Competitive Intelligence
• Marketing Strategy
• Customer Insight
• Analytics
• Advertising Research
• Consumer Behaviour